December 21, 2020

Ask the Experts! Your Questions on Pricing Answered by The Foresight Team!

We  want to continue to provide you with insight and guidance on Pricing. For this month’s column, we spoke with Doug Gober again as he answers more popular pricing questions. Continue reading below as we provide information on competitor pricing and package pricing! Question: Should I match my competitors’ prices? Doug Gober: The critical element of pricing should be how you want to be seen in the marketplace. Because the market is so segmented, it is challenging for a funeral home to be all things to all people. It would be beneficial to define who you want to be in the marketplace rather than who and how your competitors are. This idea of determining your position is certainly more important than seeing what your competitors in the market are doing. In some cases, you may not be at the same […]
December 21, 2020

Step 12: Tying It All Together

Life is what happens when you’re making other plans. In September 2019, my publisher shared with me his idea for 2020’s editorial theme: “20/20 Vision.” Thus, we meticulously laid out the focus of each month’s article and left my December column – the one you’re reading right now – to arrange all of the pieces and tie the previous 11 months together. Well, guess what? It can no longer be done! For the record, in 30 years of writing articles for The Director, I have never all-capped a sentence. Moreover, I’ve worked with my publisher for at least 25 years, but he did not take the novel coronavirus into consideration. The COVID-19 pandemic, which has killed more than 220,000 people and scarred the health of millions more, turned his plans and your business upside down! As a study my company […]
December 11, 2020

Pet Cremation and the Funeral Business: A “Bone-A-Fide” Opportunity is Now Available to Watch On-Demand

Pet services can be a great addition to your funeral home offerings, but it must be well-thought out and planned.  There are various business models you can use to start a pet business. The most common pet option that funeral homes choose to offer is pet cremation services. There are a multitude of considerations that must be made when beginning any new venture and pet cremation is no different. Our team at The Foresight Companies is well-versed in the financial, legal, operational, and marketing aspects of pet services and can help answer this driving question: Why should you offer pet cremation? We want to help you examine and understand the vast opportunity for implementing pet cremation services in your business model. Watch our webinar on-demand to hear key insights on: The Impact of Cremation on Funeral Business New Competition in […]
November 23, 2020

Ask the Experts! Additional questions on pricing answered by Foresight!

One topic we continue to be asked for insight and guidance on is Pricing. For this month’s column, we combined all of the most popular pricing questions into one comprehensive article. Continue reading below as Doug Gober, Partner provides information on setting prices, when an how often should we change prices, and more! Question: How should I set my prices? Doug Gober: Historically, Funeral Directors were notorious for comparing their prices to their competitor’s prices or they would take their best guess at what they are worth. Legitimately a firm should evaluate what it costs them to operate their entity. Every enterprise has different cost structures to operate One firm may be paying off debt while the other has been paid off for 20 years. Just that one item alone could alter how retail prices should be set for each […]
November 23, 2020

The Operating Plan

One of the greatest mistakes that funeral home and cemetery owners and management make when putting together a strategic plan is confusing it with other types of planning. A strategic plan is a tool that provides a framework to accomplish a mission with efficiency and impact. If it is to be effective and useful, it must clearly define the goals, the action steps, and the resources to accomplish them. Typically, the Strategic Plan covers a timeframe of three to five years but must be constantly monitored and adjusted into clear annual operating plans. No matter what you call it, the key is that you have a plan. What is an operations plan? In short, it lays out who, what, when and how of your daily operations for the next year. It is meant to define how human, financial, and physical […]
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