September 24, 2026
Published by 
Jarod Bernat on September 24, 2026
Jarod Bernat on September 24, 2026For decades, funeral service was a relationship business built on word-of-mouth marketing, referrals from local religious venues, and having a familiar name on a building on Main & Main. And while that foundation still matters today, it is no longer where the decision-making process begins for most families choosing a funeral home. That process now more than ever begins online. The 2026 Funeral and Cemetery Consumer Behavior Study (“FCCBS”), conducted by Foresight and Fortitude Research and Marketing, provides us with a wealth of insight into consumer preferences and how funeral professionals can improve the way reach and serve their families based on these ever-evolving preferences. The FCCBS data quantifies just how many people are starting their decision-making process online – 81%. Yes, 81% of future consumers plan to research funeral and cemetery options online, while only 60% of recent customers […]
August 27, 2026
Published by 
Luke Potter on August 27, 2026
Luke Potter on August 27, 2026Selling a funeral home is one of the most significant decisions you’ll ever make – not just financially, but personally. The business you’ve built, the families you’ve served, and the reputation you’ve earned in your community represent decades of work. Maximizing what you receive for that work in a sale doesn’t start when a buyer makes an offer. It starts long before the first call is ever made. At Foresight, we’ve guided funeral home and cemetery owners through every stage of a sale process, and we’ve seen firsthand what separates deals that close at a premium from deals that sit on the market or fall apart in diligence. More often than not, the difference comes down to preparation. The first thing every seller should have ready is a detailed financial statements. Buyers will look at your tax returns, your P&L, […]
August 26, 2026
Published by 
Welton Hong on August 26, 2026
Welton Hong on August 26, 2026By Welton Hong, founder and CEO, Ring Ring Marketing For years, cemetery marketing has revolved around one primary objective: earning visibility on Google. That strategy still matters. But it is no longer enough. The newly released Yext 2026 Consumer Search Behaviors Report confirms what many of us in digital marketing have been watching unfold over the past year: Consumers are fundamentally changing how they search for businesses. Instead of beginning with Google, many are beginning with artificial intelligence. That shift has enormous implications for cemeteries. Unlike many retail purchases, cemetery sales often involve substantial financial decisions. Premium family estates, private mausoleums, custom monuments, cremation gardens, memorial benches and advance-planning packages frequently represent five- and even six-figure investments. Those are purchases affluent consumers research carefully before making a decision. The Yext report found that the highest-income consumers are leading this behavioral […]
August 26, 2026
Published by 
Matt Blackwell on August 26, 2026
Matt Blackwell on August 26, 2026When you start thinking about selling your business, there are probably a few questions that immediately come to mind. What is my business worth? Who is going to buy it? How long will the process take? And of course, what am I actually going to walk away with when everything is said and done? All important questions. But interestingly enough, these are not always the things that end up creating problems during a transaction. More often, the issues that slow down or even derail a sale were already there before the business ever went to market. Maybe the owner’s expectations of value do not quite match what buyers are willing to pay. Maybe there is a piece of real estate that no one has decided what to do with. Financials need some additional explanation, facilities need work, or there is […]
August 26, 2026
Published by 
Axel Jean-Francois on August 26, 2026
Axel Jean-Francois on August 26, 2026Most owners expect selling their business to be a financial exercise. You get a valuation. You find a buyer. You negotiate the terms. The numbers determine the outcome. In our experience, that’s only half the story. The best advisors don’t just negotiate transactions. They manage uncertainty. And the uncertainty that determines whether a good deal becomes a great one — or quietly falls apart before it gets there — almost never originates in the financials. The numbers matter. They always matter. But in the transactions we’ve been part of — across hundreds of engagements in the funeral and cemetery profession — the financials rarely determine whether a deal succeeds or falls apart. More often, it’s the conversations surrounding those numbers that make the difference. The meeting where a founder and his son finally get honest about what transition actually looks […]