Foresight

June 11, 2026

The 2026 Funeral and Cemetery Consumer Behavior Study

2026 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW   The future funeral consumer continues to evolve. Are you evolving with them?  Every year, consumer expectations evolve. New technologies emerge. Preferences shift. And the businesses that thrive are the ones that understand where families are headed before they arrive at the front door. That is why we created the Funeral & Cemetery Consumer Behavior Study. Now in its seventh year, the 2026 FCCBS provides one of the most comprehensive looks at the attitudes, expectations, and behaviors shaping the future of our profession. Drawing insights from more than 5,000 consumers and 1,000 funeral and cemetery professionals, this year’s study highlights the opportunities and challenges that every owner, manager, and leader should understand. Inside the report, you’ll discover: How consumer expectations continue to evolve What families expect from funeral homes […]
May 28, 2026

Ask the Owner: A Teachable Moment

Written by Jen Graziano, Attorney/Licensed Funeral Director/Owner Every funeral director holds in their possession an arsenal of war stories from the field. From the unique situations we encounter with families, the memorable characters we deal with and the far fetched “asks” we sometimes hear, we see more than most, for sure. I, personally had a recent encounter that left quite an impression, worthy of sharing with my fellow colleagues in my opinion. The story, I hope, will remind us of our role as funeral directors. We are here to literally and figuratively hold the hands of our client families, and how well we do that makes all the difference. I recently had the privilege of meeting with an elderly gentleman, coming to the funeral home to discuss his own arrangements. The purpose of the meeting is one we’ve all heard […]
April 23, 2026

Ask the Owner: Answering Deathcare’s Most Important Call

Written By Jen Graziano, Licensed Funeral Director, Attorney, Founder: RememBar Collection As the saying goes, “you only have one chance to make a first impression”.  How true these words are and the death care realm offers no exception.  As professionals in this sacred space, we are tasked with selling our services, our funeral homes, our memorial products, ultimately even ourselves, in those critical moments of the “first call”.  The “first call”, or the initial encounter is more than securing a client or sale.  Often we are speaking to an emotional caller, one who was reticent to even make the call, or one who likely wishes they were calling any other place but a funeral home or a cemetery.  Some may call with preconceived notions that we, collectively, are scammers looking to take advantage of the most vulnerable or that we […]
January 27, 2026

Re-Imagining from Within…Uncovering Not-So Hidden Potential Within Our Funeral Home

Written By Jen Graziano, Licensed Funeral Director, Attorney, Founder: RememBar Collection People often look “outside” to find whatever it is they’re searching for.  Whether outside of their living situation to find a new home, outside a relationship situation to find a new partner, or outside a business situation to find a new idea; there’s a human tendency to look outward.  The irony is what we’re searching for is so often right in front of our eyes. On that note, let’s talk about our funeral home(s), not as business entities but rather, the brick and mortars, themselves.  In our endless quest to offer something new, are we neglecting to look within to see how we can improve what we already have? We take for granted walking through our doors each day and going directly to our respective desk, office and chapels.  […]
December 22, 2025

Case Study: Legacy Secured

Overview: This case study follows Pellerin Funeral Homes from its 1921 founding to its 2022 sale, highlighting a 30-year partnership with Foresight that helped the family navigate change, streamline operations, and plan a successful succession. A BUSINESS EVOLVES Founded in 1921 by Harris J. Pellerin, the business grew from humble beginnings in Breaux Bridge, Louisiana, offering undertaking, embalming, and ambulance services. In 1962, Harris’s son, Ray Pellerin, took over leadership in his 20s after enrolling in mortuary school. Under Ray’s direction, Pellerin Funeral Homes expanded to Henderson, St. Martinville, and Arnaudville, becoming a regional leader in funeral service. A PARTNERSHIP BEGINS In the 1980s, Ray Pellerin attended a presentation by Dan Isard of Foresight at a National Funeral Directors Association convention. That meeting sparked a consulting relationship that would last three decades, guiding the business through growth, innovation, and, ultimately, […]
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