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2026 Funeral and Cemetery Consumer Behavior Study Insights Summary
The future funeral consumer continues to evolve. Are you evolving with them?
Every year, consumer expectations evolve. New technologies emerge. Preferences shift. And the businesses that thrive are the ones that understand where families are headed before they arrive at the front door.
That is why we created the Funeral & Cemetery Consumer Behavior Study.
Now in its seventh year, the 2026 FCCBS provides one of the most comprehensive looks at the attitudes, expectations, and behaviors shaping the future of our profession. Drawing insights from more than 5,000 consumers and 1,000 funeral and cemetery professionals, this year’s study highlights the opportunities and challenges that every owner, manager, and leader should understand.
Inside the report, you’ll discover:
- How consumer expectations continue to evolve
- What families expect from funeral homes and cemeteries online
- The growing importance of education and communication
- Emerging trends in memorialization and celebration
- New insights into streaming, facility preferences, and pre-need programs
- The workforce, recruiting, and operational challenges impacting the profession
The findings are clear: consumers continue to value the people who serve them, but their expectations are changing. Understanding those expectations is essential to building stronger businesses and delivering better experiences.
Download your complimentary copy of the 2026 Funeral & Cemetery Consumer Behavior Study today. The future of our profession belongs to those who understand the families they serve.