June 25, 2026
Published by 
Welton Hong on June 25, 2026
Welton Hong on June 25, 2026Written By Welton Hong, Founder and CEO, Ring Ring Marketing I was standing in the hallway at a funeral service conference recently when a funeral home owner approached me with a question I’ve heard countless times over the years. “What’s a good conversion rate for Google Ads?” Before I could answer, he followed up with a frustration many funeral professionals have voiced to me. “The leads we’re getting from Google aren’t very good. Most of the people who call just want to know the price,” he said. I nodded. I’ve had variations of this conversation dozens of times with funeral home owners and cemetery operators across the country. The concern is understandable. Marketing isn’t cheap, and if you’re investing money in Google Ads, you want to know whether it’s producing results. But as we talked, it became clear that the […]
June 25, 2026
Published by 
Foresight on June 25, 2026
Foresight on June 25, 2026Written by the lawyers of WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Our clients’ favorite advice to receive from us is: do nothing. It is advice we give with some regularity when circumstances call for it. But, more often our advice is to take action. I can think of no better action to highlight here than the action related to decedent identification. Throughout the summer each year I travel from convention to convention, trade show to tradeshow usually speaking on how funeral homes, cemeteries and crematories can avoid liability – both regulatorily and civilly. My advice is always the same. The single most effective way to avoid all kinds of liability is the easiest and it’s FREE! It’s simply to slow down. I have coined the phrase “the Wendy 30” which is your reminder that everyone […]
June 25, 2026
Published by 
Taylor Weber on June 25, 2026
Taylor Weber on June 25, 2026What happens when a consumer tells you they don’t want a traditional funeral chapel, don’t want cremation, and don’t want a conventional burial, but still want something meaningful? It’s a question the profession can’t afford to ignore. Green burial, alkaline hydrolysis, natural organic reduction, direct cremation providers, and online-only platforms aren’t fringe concepts anymore. And while some of these aren’t moving the needle on volume just yet, they matter less for what they’re doing today and more for what they’re revealing about where consumer preferences are heading. It’s Not About the Method — It’s About the Feeling When families ask about green burial or online arrangements, they’re rarely leading with the method. They’re leading with a feeling — they want something honest, personal, affordable, and guided. The 2025 NFDA data backs this up: 56% of recent customers cited transparent pricing […]
June 25, 2026
Published by 
Jarod Bernat on June 25, 2026
Jarod Bernat on June 25, 2026How to approach a transfer of ownership realistically and effectively. Succession planning in the funeral service profession rarely entails just a business transaction. It is personal; emotional; and deeply tied to family legacy, community reputation and identity. For many funeral home owners, their business represents multiple generations of service. For the next generation, however, it represents opportunity, responsibility and, oftentimes, a very different vision for the future. Setting realistic expectations for both sides of the succession plan is the key to a successful transition. Without clarity, assumptions can cause resentment, and even good intentions can lead to fractures in a relationship. With clear communication and structured planning, however, succession can strengthen both the relationship and the business. For both the current owner and the future successor to approach succession planning with realism and foresight, they must adhere to the following […]
May 28, 2026
Published by Foresight on May 28, 2026
Foresight on May 28, 2026Written by Jen Graziano, Attorney/Licensed Funeral Director/Owner Every funeral director holds in their possession an arsenal of war stories from the field. From the unique situations we encounter with families, the memorable characters we deal with and the far fetched “asks” we sometimes hear, we see more than most, for sure. I, personally had a recent encounter that left quite an impression, worthy of sharing with my fellow colleagues in my opinion. The story, I hope, will remind us of our role as funeral directors. We are here to literally and figuratively hold the hands of our client families, and how well we do that makes all the difference. I recently had the privilege of meeting with an elderly gentleman, coming to the funeral home to discuss his own arrangements. The purpose of the meeting is one we’ve all heard […]