August 27, 2026
Published by 
Luke Potter on August 27, 2026
Luke Potter on August 27, 2026Selling a funeral home is one of the most significant decisions you’ll ever make – not just financially, but personally. The business you’ve built, the families you’ve served, and the reputation you’ve earned in your community represent decades of work. Maximizing what you receive for that work in a sale doesn’t start when a buyer makes an offer. It starts long before the first call is ever made. At Foresight, we’ve guided funeral home and cemetery owners through every stage of a sale process, and we’ve seen firsthand what separates deals that close at a premium from deals that sit on the market or fall apart in diligence. More often than not, the difference comes down to preparation. The first thing every seller should have ready is a detailed financial statements. Buyers will look at your tax returns, your P&L, […]
August 26, 2026
Published by 
Welton Hong on August 26, 2026
Welton Hong on August 26, 2026By Welton Hong, founder and CEO, Ring Ring Marketing For years, cemetery marketing has revolved around one primary objective: earning visibility on Google. That strategy still matters. But it is no longer enough. The newly released Yext 2026 Consumer Search Behaviors Report confirms what many of us in digital marketing have been watching unfold over the past year: Consumers are fundamentally changing how they search for businesses. Instead of beginning with Google, many are beginning with artificial intelligence. That shift has enormous implications for cemeteries. Unlike many retail purchases, cemetery sales often involve substantial financial decisions. Premium family estates, private mausoleums, custom monuments, cremation gardens, memorial benches and advance-planning packages frequently represent five- and even six-figure investments. Those are purchases affluent consumers research carefully before making a decision. The Yext report found that the highest-income consumers are leading this behavioral […]
August 26, 2026
Published by 
Gabriel Ngo on August 26, 2026
Gabriel Ngo on August 26, 2026Reframing Pet Loss Through Compassion & Care “Stoic” and “Never too high, never too low” are words and phrases that those who know me closely have often and consistently used to describe me. I am the youngest of four with a 20-year age gap between myself and my three older siblings. My mother was number 15 out of 16 kids and my father was the middle child among five brothers. And having both sets of grandparents born in the 1880s, I have been around death practically all my life. But as a grown human being, I have to say that the most difficult decision(s) that I’ve had to make is deciding when to have any of my dogs put down (multiple times in the past). Then my pit bull corgi mix rescue of 10 years, Stitch, took a severe downturn […]
July 23, 2026
Published by Welton Hong on July 23, 2026
Welton Hong on July 23, 2026Written by Welton Hong Trust has always been the foundation of funeral service. Families make one of the most emotional purchasing decisions of their lives based largely on reputation, recommendations and increasingly, online reviews. That makes fake reviews more than just an annoyance. They have become a business risk. A new survey from reputation management company LocalImpact found that fake online reviews have become nearly universal for local businesses, with 72% of business owners reporting they received at least one fake review during the past year. Even more concerning, nearly four out of five believe they have been the target of a coordinated attack at some point. For funeral homes, cremation providers and cemeteries, where a family’s confidence can be won or lost before a phone call is ever made, those findings deserve close attention. Reputation Is Revenue Unlike many […]
July 23, 2026
Published by 
Foresight on July 23, 2026
Foresight on July 23, 2026Written by the lawyers of WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Unclaimed cremated remains: a problem for so many funeral homes and crematories. I would be surprised if even a handful of my clients did not have a storage closet containing unclaimed cremated remains. Those unclaimed cremated remains are often the result of inaction by a former owner of the funeral home or crematory. Buyers, however, have caught on to the sticky problem of unclaimed cremated remains and will often stall a transaction while the cremated remains are handled. We’ve even seen a transaction fall apart because of the inability of the Seller to address the dozens of unclaimed cremated remains on hand. The problem of unclaimed cremated remains is not unavoidable. In fact, there is a law or rule in nearly every state which […]