Market Research
June 20, 2023
Published by 
Nicole Vullo on June 20, 2023
Nicole Vullo on June 20, 20232023 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW In response to the transformative impact of COVID-19, The Foresight Companies conducted our annual consumer behavior study to uncover key trends shaping the funeral and cemetery profession in the short and long term. As these trends become permanent, we are dedicated to helping you embrace and implement the necessary changes for future business success. Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market and learn how operators can adapt to meet their changing needs. Adapt and thrive in the future of funeral service by meeting the evolving demands of today’s consumers.
May 29, 2023
Published by 
Chris Cruger on May 29, 2023
Chris Cruger on May 29, 2023Written By Chris Cruger and Alice Adams 2018 – Business as usual — the “normal” as we knew it. 2019 – The COVID-19 pandemic arrives, ravaging both coasts then quickly spreading across the U.S. 2020 – Hospitals at capacity, death rates climbing daily, funeral homes and cemeteries overwhelmed. 2021 — COVID-19 listed as the underlying or contributing cause of 460,513 deaths (111.4 per 100,000), an increase from 384,536 deaths (93.2) in 2020, according to Centers for Disease Control/Prevention. 2022 — COVID-19 accounted for about 270,000 deaths in 2022, according to data compiled by Johns Hopkins University, down from 473,000 in 2021, and 350,000 in the pandemic’s first year. 2023 – America back to work, nation in recovery, “new normal emerging.” ***** By mid-2020, phones stopped ringing in businesses, members of the workforce who were not furloughed were now working from home, most schools were closed and […]
April 18, 2023
Published by Nicole Vullo on April 18, 2023
Nicole Vullo on April 18, 2023Bringing your marketing blueprint to life requires a solid plan but also the flexibility to try new things and change what doesn’t work. I recently finished a book in which the main character and I shared a few things in common. We both love football and we both use algorithms in our careers. Her algorithms were focused on using data to analyze and predict game strategies and mine are focused on crafting the appropriate elements for a marketing strategy. Now, if only I could also marry the star NFL quarterback like she did… But I digress. Every marketing and social media platform uses an algorithm, and whether you like it or not, you need to understand it to be successful in marketing your funeral home or cemetery business. The algorithms determine which content people see every time they check the […]
July 25, 2022
Published by Nicole Vullo on July 25, 2022
Nicole Vullo on July 25, 2022We are excited to share our participation in the Viewpoint with Dennis Quaid educational series. The Foresight team is featured in the episode titled “Funeral Care and Final Wishes”. This short piece focuses on the way the profession adapted to meet the needs of the consumer following the pandemic. At The Foresight Companies, our mission is to provide customized financial and operational solutions to the funeral and cemetery profession. We actively engage with all members of the profession. We deliver results through our passion for the profession and the communities they serve. Over the last 40 years, we have made our goal to educate the profession on the new trends and shifts in behavior. Specifically, during the past two years we have focused on the factors impacting the profession because of the pandemic. We educate by providing empirical data and […]
July 24, 2022
Published by 
Gabriel Ngo on July 24, 2022
Gabriel Ngo on July 24, 2022E-commerce Is What Families Are Expecting Serve future customers. Is that not what all businesses set out to do? Substitute “customers” with “families” and replace “stores” with “funeral homes” and the quote below from the CEO of Walmart could have easily come from Tom Ryan (SCI), Mel Payne (Carriage), Brad Green (Park Lawn), or any other CEO for companies in the funeral, cemetery, and cremation profession. Or replace “customers” with “patients” and “stores” with “hospitals” and this quote can easily apply to hospitals/healthcare as well (and make no mistake about it folks, hospitals are businesses, with the majority of them being for profit). However, the part of the quote that I would like to focus on is “e-commerce” (before tying it all back to the rest of the quote and what it all means to you). So, what is e-commerce? […]