In funeral service, it’s all about that dirty word. Businesses and families alike have all been faced with major challenges in 2020, largely in part due to COVID-19 and the devastating effects it has had on life, liberty and the pursuit of happiness, which includes financial independence. Funeral service is no different … or is it? If you have been in the profession for any significant length of time, you have heard someone say to you, “Well, at least your business is recession proof, because people are always going to die.” Although this may be a true statement in many ways, we have seen the effects of what happens when family and friends cannot come together to honor, celebrate and remember a life well lived. In many instances during the pandemic, we have seen our business shift to one of […]