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August 14, 2020
Published by 
Nicole Vullo on August 14, 2020
Nicole Vullo on August 14, 2020Before a consumer calls your funeral home they’ve likely done some research on your site, your competitor’s sites and more. What they’re doing is to getting their questions answered, they are arming themselves with as much information as possible, and they’re making a judgement about your value proposition. If you provide the answers, information, and value they are seeking, your phone will start ringing. You have to pass those tests before the consumer will call you. On this episode, Chris Cruger joins Welton Hong and Ellery Bowker to talk about ways to get more consumers dialing your phone. Click the video below to learn these three valuable tips: How to immediately show differentiation online How your website needs to be the guide How to call the consumer to action
August 13, 2020
Published by 
Dan Isard on August 13, 2020
Dan Isard on August 13, 2020Editor’s Note: This is the second article in a two-part series on the results of a survey The Foresight Companies commissioned on the effect COVID-19 has had on how consumers think of funeral service. Last month, I began to share my thoughts about the future of funeral service, based on facts collected from a nationwide survey of more than 2,500 consumers. In case you either don’t remember or did not read last month’s article, we surveyed people throughout the United States and asked them to tell us their thoughts on more than 80 points of interest dealing with consumers’ expectations of the funeral and cemetery professions. We asked them to tell us what their thoughts were before COVID-19, during their self-isolation period, and what they perceived would be their expectations post COVID-19. We asked them this on the weekend just […]
August 6, 2020
Published by Dan Isard on August 6, 2020
Dan Isard on August 6, 2020What can you do to raise the revenue on each call you get? In my professional lifetime, I’ve been exposed to many different types of businesses. Some were service, some manufacturing, some retail; I was even professionally acquainted with the casino industry for about three years (remember this, blackjack players, do not split sixes!). Most of my career, though, has focused on funeral service businesses and, comparatively, I can tell you there is no business more difficult to run. Every dynamic of running a funeral business is difficult. Marketing a funeral home is like marketing an intangible service, yet it has a high capital investment and a high fixed cost of operations. It’s more like operating a hospital than any other business. Revenue mix is going through a change in this profession as well. Thirty years ago, merchandise was about […]
August 5, 2020
Published by Nicole Vullo on August 5, 2020
Nicole Vullo on August 5, 2020The COVID-19 pandemic has caused many of us to rely on technology more than ever for both professional and personal use. Many individuals are unsure if this increase in technology use has left them susceptible to identity stealing and fraud. As part of our Foresight Roosevelt Wealth Management alliance, Roosevelt Investments provided a comprehensive checklist titled, “Am I at Risk of Having My Identity Stolen or Being a Victim of Fraud?” featuring issues and suggestions to consider to help avoid cyber threats. In general, this checklist can help you navigate and identify actions to take to avoid falling victim to scams, theft, and fraud. To view this checklist, click the link below. As we navigate through these times of uncertainty and adjust to our new normal, we here are at The Foresight Companies want to be your source for all topics related to your business […]
July 31, 2020
Published by Nicole Vullo on July 31, 2020
Nicole Vullo on July 31, 2020The Small Business Administration has informed lenders that the Paycheck Protection Program Forgiveness Platform will not begin the review and acceptance of Forgiveness Applications until at least August 10, 2020. Any new legislative amendments to the forgiveness process require may extend this date. Many borrowers who received PPP loans have already completed their specified “covered period” and spent the PPP loan proceeds. The plan was to submit the forgiveness applications as soon as possible. It is suggested that any necessary documentation be assembled in preparation for submission although lenders are not currently accepting applications. For more detailed information, please visit the Small Business Administration’s website. As we navigate through these times of uncertainty and live out our new normal, we here are at The Foresight Companies want to be your source for all topics related to your business operations. Please visit our […]
