Ask the Analyst

What happens when a consumer tells you they don’t want a traditional funeral chapel, don’t want cremation, and don’t want a conventional burial, but still want something meaningful? It’s a question the profession can’t afford to ignore. Green burial, alkaline hydrolysis, natural organic reduction, direct cremation providers, and online-only platforms aren’t fringe concepts anymore. And while some of these aren’t moving the needle on volume just yet, they matter less for what they’re doing today and more for what they’re revealing about where consumer preferences are heading. It’s Not About the Method — It’s About the Feeling When families ask about green burial or online arrangements, they’re rarely leading with the method. They’re leading with a feeling — they want something honest, personal, affordable, and guided. The 2025 NFDA data backs this up: 56% of recent customers cited transparent pricing […]

Deal fatigue is a phenomenon that occurs during lengthy or complex business transactions, most commonly in mergers and acquisitions where one or both parties experience a gradual erosion of enthusiasm, focus, and motivation to see the deal through to closing. It typically sets in after prolonged periods of negotiation, due diligence, and back-and-forth communication that stretch well beyond the originally anticipated timeline. As weeks turn into months, the cumulative weight of information requests and unresolved sticking points can wear down even the most seasoned dealmakers, causing minor issues and setbacks to become an expensive and drawn-out thorn in the side. The causes of deal fatigue often come down to a lack of organization and a failure to maintain urgency throughout the process. Sellers who are slow to upload requested documents, delayed in responding to questions, or simply unprepared for the […]

When a funeral home owner starts thinking seriously about a sale, there’s a question that doesn’t get enough attention early in the process: who actually buys these businesses, and how are they different from one another? It’s not a small distinction. The type of buyer sitting across the table from you will shape the offer you receive, the terms attached to it, and what your business looks like on the other side of closing. Broadly speaking, buyers in funeral and cemetery consolidation fall into four categories. National Consolidators These are the names most sellers already know. Publicly traded companies with national footprints, institutional capital, and decades of acquisition experience. They know what they’re looking for: consistent call volume, clean financials, and markets that fit their existing regional presence. When a business checks those boxes, they compete aggressively on price and […]

Most funeral home owners assume that once they decide to sell, the hardest part is over. In reality, deciding to sell is just the beginning. What surprises many owners is not the valuation conversation. It is how quickly a transaction can lose momentum during due diligence. That slow loss of energy is what we call deal fatigue. It rarely shows up as one dramatic event. It shows up in small ways that add up. A buyer asks for “one more” report. A question turns into three follow-ups. Emails sit longer than usual because the owner is still running the business day to day. The timeline stretches, and what started as an exciting next chapter begins to feel like a second full-time job. Deal fatigue is one of the most underestimated risks in a sale. These issues are common, and the […]