Ask the Owner

May 29, 2024

Ask the Owners: Reviving a Noble Profession

A Crisis of Misunderstood Purpose: Why Funeral Homes Must Innovate to be Relevant and Attract Talent Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Is Your Website’s “About US” Tab Serving a Purpose? The funeral profession and most funeral home businesses are steeped in a rich history. If you take the time to click on the “About Us” tab on most funeral home websites, you will be able to read all about the history of that funeral home business. What you will be told is who started the business and how it has been handed over to the succeeding generations or how the business progressed with adding to the facilities and purchasing other funeral homes. You will read of the longevity of the business, conveying the message of stability; however, a history lesson doesn’t tell a potential […]
April 28, 2024

Ask the Owners: Through the Eyes of a Child

How Seeing My Dad in His Casket Helped Me Mourn His Death Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services We are continuing in our series of articles “Strategic Evolution Blueprint for Funeral Home Owners”.  In previous articles I wrote about the importance of embracing change and having a “Strategic Evolution” blueprint for your funeral business.  I have also covered topics like rethinking consumer needs in the funeral profession, the difference between three very different funeral home business models, and why I encourage you to think outside the funeral home box so to speak and start thinking “What’s my Mission?” as it pertains to the operation of your business.  This month, I want to encourage you to reframe your thinking about ceremonies and specifically the importance of having the decedent’s physical body present for the ceremony.  My […]
March 28, 2024

Ask the Owners: What Sets a Business Apart?

Are You Part of the Death Care Industry or Are You Part of the Funeral Profession or Are You Playing in the Middle of the Road? In our next installment of Ask the Owners, Diann Anderson, formerly of Anderson Funeral & Cremation Services asks you to consider what category your business model falls into.  She encourages you to pick one lane and get out of the middle: What sets a business apart?  What drives a consumer to choose one business over another business that operates in the same sector?  When it comes to purchasing real estate most everyone agrees that the biggest determination of a property’s value is “Location… Location …Location …”  Of course, there’s many more factors that must go into the decision, but most realtors agree that location is one of the most important aspects of a property.  […]
February 29, 2024

Ask the Owners: Who’s On Your Team?

In our next installment of Ask the Owners, Diann Anderson, formerly of Anderson Funeral & Cremation Services discusses the importance having the right team outside of your internal team to help you be a success: Trust is something that you do every day.  To trust is to have a firm belief in the reliability, truth, ability, or strength of someone or something. While the concept of trust seems simple on the surface — it’s about believing in someone’s reliability, integrity, and competence — it involves various layers and nuances that make it intricate. One of the greatest challenges Steve and I faced when we started digging into changing the paradigm at our funeral home was “Who can we trust?”  I’m not speaking about which employees are trustworthy.  I’m speaking about the importance of having the right team outside of your […]
January 30, 2024

Ask the Owners: Rethinking Consumer Needs in the Funeral Profession

In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss the importance of funeral home owners and cemetery operators having a strong understanding of what their consumers wants and needs are: Ask the Owners: Rethinking Consumer Needs in the Funeral Profession As we continue to look at Strategic Evolution it’s my hope that there will be something you read that will ignite or reignite within you a desire to challenge or go beyond the established norms, traditions, or practices within the funeral profession.   As I mentioned in last month’s article “Developing a Mission of Legacy” we are going to start thinking about the importance of understanding your customer’s needs and challenges. Let’s begin with a critical issue-the gap in what the funeral profession offers. Challenging Consumer Desires Henry Ford’s famous […]
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