August 27, 2026
Published by 
Luke Potter on August 27, 2026
Luke Potter on August 27, 2026Selling a funeral home is one of the most significant decisions you’ll ever make – not just financially, but personally. The business you’ve built, the families you’ve served, and the reputation you’ve earned in your community represent decades of work. Maximizing what you receive for that work in a sale doesn’t start when a buyer makes an offer. It starts long before the first call is ever made. At Foresight, we’ve guided funeral home and cemetery owners through every stage of a sale process, and we’ve seen firsthand what separates deals that close at a premium from deals that sit on the market or fall apart in diligence. More often than not, the difference comes down to preparation. The first thing every seller should have ready is a detailed financial statements. Buyers will look at your tax returns, your P&L, […]
August 26, 2026
Published by 
Welton Hong on August 26, 2026
Welton Hong on August 26, 2026By Welton Hong, founder and CEO, Ring Ring Marketing For years, cemetery marketing has revolved around one primary objective: earning visibility on Google. That strategy still matters. But it is no longer enough. The newly released Yext 2026 Consumer Search Behaviors Report confirms what many of us in digital marketing have been watching unfold over the past year: Consumers are fundamentally changing how they search for businesses. Instead of beginning with Google, many are beginning with artificial intelligence. That shift has enormous implications for cemeteries. Unlike many retail purchases, cemetery sales often involve substantial financial decisions. Premium family estates, private mausoleums, custom monuments, cremation gardens, memorial benches and advance-planning packages frequently represent five- and even six-figure investments. Those are purchases affluent consumers research carefully before making a decision. The Yext report found that the highest-income consumers are leading this behavioral […]
August 26, 2026
Published by Matt Blackwell on August 26, 2026
Matt Blackwell on August 26, 2026When you start thinking about selling your business, there are probably a few questions that immediately come to mind. What is my business worth? Who is going to buy it? How long will the process take? And of course, what am I actually going to walk away with when everything is said and done? All important questions. But interestingly enough, these are not always the things that end up creating problems during a transaction. More often, the issues that slow down or even derail a sale were already there before the business ever went to market. Maybe the owner’s expectations of value do not quite match what buyers are willing to pay. Maybe there is a piece of real estate that no one has decided what to do with. Financials need some additional explanation, facilities need work, or there is […]
August 26, 2026
Published by Axel Jean-Francois on August 26, 2026
Axel Jean-Francois on August 26, 2026Most owners expect selling their business to be a financial exercise. You get a valuation. You find a buyer. You negotiate the terms. The numbers determine the outcome. In our experience, that’s only half the story. The best advisors don’t just negotiate transactions. They manage uncertainty. And the uncertainty that determines whether a good deal becomes a great one — or quietly falls apart before it gets there — almost never originates in the financials. The numbers matter. They always matter. But in the transactions we’ve been part of — across hundreds of engagements in the funeral and cemetery profession — the financials rarely determine whether a deal succeeds or falls apart. More often, it’s the conversations surrounding those numbers that make the difference. The meeting where a founder and his son finally get honest about what transition actually looks […]
August 26, 2026
Published by Gabriel Ngo on August 26, 2026
Gabriel Ngo on August 26, 2026Reframing Pet Loss Through Compassion & Care “Stoic” and “Never too high, never too low” are words and phrases that those who know me closely have often and consistently used to describe me. I am the youngest of four with a 20-year age gap between myself and my three older siblings. My mother was number 15 out of 16 kids and my father was the middle child among five brothers. And having both sets of grandparents born in the 1880s, I have been around death practically all my life. But as a grown human being, I have to say that the most difficult decision(s) that I’ve had to make is deciding when to have any of my dogs put down (multiple times in the past). Then my pit bull corgi mix rescue of 10 years, Stitch, took a severe downturn […]