Funeral Home and Cemetery
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Re-Examining the Role of the Funeral and Cemetery Professional
In what was undeniably the most transformative time in generations, The Foresight Companies conducted a study of consumers to put empirical data behind the speculative trends about how COVID-19 will impact the funeral and cemetery profession, both in the short-term and the long-term. None of us could have imagined that almost one year after debuting this groundbreaking study, we would still be faced with the challenges of the pandemic. In 2021, the consumers were still talking, and we were listening!
Our follow-up 2021 Funeral and Cemetery Consumer Behavior Study not only builds upon many of the key insights that we shared in 2020, but it also delivers new and fascinating findings into the mind of the consumer as we start to move beyond the pandemic.
Pet Cremation and the Funeral Business: A “Bone-A-Fide” Opportunity
Pet services can be a great addition to your funeral home offerings, but it must be well-thought out and planned. There are various business models you can use to start a pet business. The most common pet option that funeral homes choose to offer is pet cremation services.
There are a multitude of considerations that must be made when beginning any new venture and pet cremation is no different. Our team at The Foresight Companies is well-versed in the financial, legal, operational, and marketing aspects of pet services and can help answer this driving question:
Why should you offer pet cremation?
2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings
The pandemic has significantly altered consumer attitudes and behaviors in three key areas of the funeral and cemetery business – the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. This according to The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study. The pandemic has necessitated consumer use of technology to adapt their behaviors to a business steeped in tradition, and the survey makes clear that these behavior changes are here to stay. For example, 75% of consumers now want pricing online – a practice virtually unheard of today, and many consumers will not do business with providers who do not deliver transparency. In addition to shopping, the use of technology has increased acceptance of livestreaming funerals as a regular practice.