June 25, 2026
Published by 
Welton Hong on June 25, 2026
Welton Hong on June 25, 2026Written By Welton Hong, Founder and CEO, Ring Ring Marketing I was standing in the hallway at a funeral service conference recently when a funeral home owner approached me with a question I’ve heard countless times over the years. “What’s a good conversion rate for Google Ads?” Before I could answer, he followed up with a frustration many funeral professionals have voiced to me. “The leads we’re getting from Google aren’t very good. Most of the people who call just want to know the price,” he said. I nodded. I’ve had variations of this conversation dozens of times with funeral home owners and cemetery operators across the country. The concern is understandable. Marketing isn’t cheap, and if you’re investing money in Google Ads, you want to know whether it’s producing results. But as we talked, it became clear that the […]
June 25, 2026
Published by 
Foresight on June 25, 2026
Foresight on June 25, 2026Written by the lawyers of WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Our clients’ favorite advice to receive from us is: do nothing. It is advice we give with some regularity when circumstances call for it. But, more often our advice is to take action. I can think of no better action to highlight here than the action related to decedent identification. Throughout the summer each year I travel from convention to convention, trade show to tradeshow usually speaking on how funeral homes, cemeteries and crematories can avoid liability – both regulatorily and civilly. My advice is always the same. The single most effective way to avoid all kinds of liability is the easiest and it’s FREE! It’s simply to slow down. I have coined the phrase “the Wendy 30” which is your reminder that everyone […]
April 18, 2023
Published by 
Doug Gober on April 18, 2023
Doug Gober on April 18, 2023One of the great debates in funeral service today is whether you should display your merchandise or offer a digital catalog for your client families to look at. We asked Doug Gober to provide insight and guidance on this important topic. Question: Should I display my casket, vault or urn merchandise in my funeral home or just have a digital catalog? Doug Gober: The key elements to this question are information and control. Ask yourself the following: how does the consumer access information? For today’s consumer, it is mostly online. However, is that the best methodology for a consumer to purchase an unfamiliar product combined with an unfriendly state of mind? Most product purchases made today that are infrequent, higher priced purchases that are not routine are usually done in a positive state of mind. As funeral home owners and […]
March 22, 2023
Published by 
Curtis Rostad on March 22, 2023
Curtis Rostad on March 22, 2023Each and every day, we use social media whether for business or personal needs. As owners and operators of funeral homes and cemeteries, what are the guidelines for implementing social media policies and can an employee be fired for the content they post? Our Director of Regulatory Compliance, Curtis Rostad provides his insights to this important question below. Question: Can an employee be fired for something posted on Facebook or other social media? Curtis Rostad: In an at-will state, an employee can be terminated for any reason that is not illegal. An employee could not be fired for instance, if they are directing their communication to other employees in an attempt to organize or unionize. An employee cannot be fired for a discriminatory reason. Some labor laws and whistleblower statutes protect workers who complain truthfully about unsafe work conditions, illegal […]
January 23, 2023
Published by Curtis Rostad on January 23, 2023
Curtis Rostad on January 23, 2023Have you wondered whether you need to pay employees while they are “on-call” for your funeral or cemetery business? This is a common question we have received when having this type of employee on your staff. Curtis Rostad provides his insights to this important question below. Question: Do I have to pay my employees to be “on call?” Curtis Rostad: In thirty-four states* most employees, including licensed funeral directors, must be paid hourly with overtime for work over 40 hours per week. That makes the “on-call” question especially important. The Wage and Hour Division uses two principles in addressing this issue. The first is “engaged to wait.” The employee is not performing duties, but they are unable to use the time effectively for his or her own purpose. For instance, if they must remain in the building to answer the […]