July 23, 2026
Published by 
Welton Hong on July 23, 2026
Welton Hong on July 23, 2026Written by Welton Hong Trust has always been the foundation of funeral service. Families make one of the most emotional purchasing decisions of their lives based largely on reputation, recommendations and increasingly, online reviews. That makes fake reviews more than just an annoyance. They have become a business risk. A new survey from reputation management company LocalImpact found that fake online reviews have become nearly universal for local businesses, with 72% of business owners reporting they received at least one fake review during the past year. Even more concerning, nearly four out of five believe they have been the target of a coordinated attack at some point. For funeral homes, cremation providers and cemeteries, where a family’s confidence can be won or lost before a phone call is ever made, those findings deserve close attention. Reputation Is Revenue Unlike many […]
June 25, 2026
Published by Welton Hong on June 25, 2026
Welton Hong on June 25, 2026Written By Welton Hong, Founder and CEO, Ring Ring Marketing I was standing in the hallway at a funeral service conference recently when a funeral home owner approached me with a question I’ve heard countless times over the years. “What’s a good conversion rate for Google Ads?” Before I could answer, he followed up with a frustration many funeral professionals have voiced to me. “The leads we’re getting from Google aren’t very good. Most of the people who call just want to know the price,” he said. I nodded. I’ve had variations of this conversation dozens of times with funeral home owners and cemetery operators across the country. The concern is understandable. Marketing isn’t cheap, and if you’re investing money in Google Ads, you want to know whether it’s producing results. But as we talked, it became clear that the […]
May 28, 2026
Published by Welton Hong on May 28, 2026
Welton Hong on May 28, 2026By Welton Hong, founder and CEO of Ring Ring Marketing For most families, the question of what happens to a loved one’s LinkedIn profile after death rarely appears on any checklist. It sits well outside the immediate urgency of death certificates, funeral arrangements, probate filings and obituary writing. Yet increasingly, it is becoming part of the broader digital footprint that survivors must confront — especially when the deceased maintained a professional identity online. LinkedIn occupies a special space among social platforms, as it isn’t primarily about sharing memories or personal stories like Facebook. Instead, it includes an individual’s employment history, skills endorsements, published articles and their industry identity. That distinction shapes how the platform handles death, and it has practical implications for funeral directors, celebrants, grief professionals and estate planners who are increasingly asked to help families manage digital legacies. […]
April 23, 2026
Published by Welton Hong on April 23, 2026
Welton Hong on April 23, 2026By Welton Hong, founder and CEO, Ring Ring Marketing On a quiet Thursday morning, the owner of a multi-location funeral home sat down with her office manager to review their LinkedIn company page analytics. “Good news,” the manager said. “We had 1,800 post impressions this week.” The owner nodded, then hesitated. “Is that … meaningful?” The question lingered longer than the numbers. Like many funeral professionals, she wasn’t lacking data. LinkedIn offered a steady stream of it, including impressions, page visitors, search appearances and follower growth. But it was unclear to her if the firm’s activity on LinkedIn was establishing trust or real connections with potential customers. The Metric Trap in Funeral Service Funeral service, like so many areas of deathcare, is fundamentally about trust built over time. Families rarely make immediate decisions. They observe. They remember. They take note […]
March 24, 2026
Published by Welton Hong on March 24, 2026
Welton Hong on March 24, 2026When families search for funeral services, they almost always turn to Google. For funeral home owners, appearing near the top of local search results isn’t just a nice-to-have — it’s essential. Yet many businesses chase quick fixes: obsessively tweaking Google Business Profiles, shuffling title tags, or chasing every new citation in hopes of a fleeting boost. The truth is, real visibility comes from consistency and patience, not frantic adjustments. Local search isn’t just about being number one for every keyword. It’s about being visible where it matters, maintaining a strong presence even when Google changes its algorithm, and creating signals that show your business is trustworthy, active, and relevant. Some days you might see your funeral home appear at the top of Maps but slightly lower organically, or vice versa. That’s normal. What separates long-lasting businesses from the rest is […]