February 15, 2017
We’re already more than a month into 2017, so it’s too late to do any tax planning before filing 2016 returns, right? Not so. Now is the time to sit down with your accountant and consider depreciation and your 2016 tax bill. New Year’s Day has come and gone. We are rolling along in 2017 and coming upon tax season. Most businesses work to complete tax planning before year-end, when you can make deci¬sions about bonuses and expenditures that need to take place before December 31. For most business owners, tax planning ends there, but there are still decisions to be made now that can have a huge effect on your tax bill. Depreciation is a vague, nebulous concept to many. You know that it shows up as an expense on the profit and loss statement and that it will […]
February 14, 2017
Dear Dan, Come on, man, be honest with us! You’ve said price shoppers are not a big segment of the market, yet every day or so I get a call asking, “How much is a cremation?” How is it that I am getting these calls and you keep saying, “It’s no big deal”? Signed, Be Honest Dear Be Honest, You are sitting in the front row of the Shamu splash zone and I’m in the arena telling you that only 10 percent of the attendees are getting wet. Which of us is right? Allow me to address this analytically, historically and with an eye to the present and future. In order to do your question justice, let us establish that there are three levels of price consumers: Price sensitive. Price sensitive means someone is aware of price and uses it […]