Stephanie Ramsey

True Stories of the Everyday Funeral Business Owner Scenario: Meet Tony Morgan (age 54), owner of Morgan Funeral Home and Cremation Services. Tony’s business consists of a single location in the Midwestern United States, serving approximately 160 families annually. Tony began his business from scratch 25 years ago. Tony worked hard to make his dream of ownership come true. He raised the equity and qualified for a loan that allowed him to buy the real estate and build a reasonably sized funeral home that met the needs of the community that he decided to serve. It was a rural community that did not have a provider when he began his business. Over time, Tony expanded his location to provide additional space within the facility, parking, and cremation by purchasing the adjoining real estate. The growth he has experienced has been […]

Actionable strategies for developing staff into leaders for your firm and community In today’s rapidly evolving funeral industry, leadership is found in the everyday interactions your staff have with grieving families and community members. Transforming your staff into the next generation of leaders is not only vital for sustaining excellence in service but also for driving innovation, deepening community involvement, and fostering a culture of continuous improvement. Let’s talk about actionable strategies to cultivate leadership among your team members, emphasizing in-person engagement, professional growth, and the profound impact of community involvement. Creating a Vision for the Future Empowering your staff to become the next generation of leaders begins with a clear, shared vision that harmonizes traditional values with modern innovation and deep community involvement. Vision-Driven Culture: Clearly articulate your organization’s mission, values, and long-term goals during in-person meetings. When every […]

Scenario: Meet Jordan Strong, owner of Strong Funeral and Cremation Services. Jordan’s business consists of two locations in the Southeastern United States serving more than 500 families annually. Jordan is very proud of the multicultural aspect of the families he serves, and his staff reflects that ethnic diversity. The keystone to Jordan’s success is his staff and the high-level service that is provided to every family regardless of whether they are choosing cremation or burial. His staff is trained to focus on memorialization and making each funeral arrangement unique for the family. Jordan has strived to create a positive work environment by utilizing effective HR techniques such as employee handbooks and policies as well as team building exercises. Employees are also asked to periodically participate in anonymous surveys to help determine if all is well. Despite all these efforts, the […]

In order to lead well, you must first grow yourself, as any meaningful and lasting change begins within you. “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – JACK WELCH, AMERICAN BUSINESS EXECUTIVE AND FORMER GENERAL ELECTRIC CHAIRMAN AND CEO Let’s go over some of the challenges and hurdles staring leaders in the face in 2024 (and possibly beyond): Rapidly changing consumer wants and needs (client families are a consumer subset) ✔ Consumer demand for more convenience and greater transparency and use of technology ✔ Finding and retaining qualified talent and staff is increasingly more difficult ✔ Funeral home environments becoming more multigenerational among staff ✔ It’s an inflationary environment in which not only money/cost of capital but everything else is more expensive. ✔ There is […]

Scenario: Kirkpatrick Funeral & Cremation Services consists of multiple locations in the southern United States. Duncan Kirkpatrick started the business with a single location 20 years ago. Duncan is very proud of how he has been able to grow the business over the years and the positive feedback he has received from the communities the business serves. This is a direct reflection of his highly trained and qualified staff. It has been challenging for Duncan to find and retain qualified staff, but he has diligently overcome this obstacle by providing great benefits and a wonderful work environment. Duncan worked with a professional to create an employee handbook and procedure manuals as well as a variety of other applicable HR processes for his entire operation. Employees are introduced to these processes from the day they are hired. Currently, his staff is […]