Nicole Vullo

July 25, 2022

Ask the Experts: Your questions about the current transaction environment answered by Foresight

It is not surprising that the transaction environment is still as fast paced as it was this time last year. We were recently asked about the current environment and what to consider when deciding to sell your funeral business. Chris Cruger provides his insights on this important topic. Question: I am considering selling my funeral home in 2022. What does the current environment look like and what should I be considering when selling my business? Chris Cruger: First and foremost, if you want to do anything in 2022, you need to get the ball rolling immediately. The end of the year will be here before you know it and there is no time to waste. We discussed this very topic during the 2022 Funeral (un) Conference and it also introduces a number of other considerations. The first is, are you […]
June 27, 2022

Have FUN with Your Marketing

Get Cohesive, Get Practical, Get Going! Generally speaking, when someone tells you to “have fun,” one cannot help but wonder if that is a genuine expression or some type of passive-aggressive warning. Think of when a woman says it to her boyfriend or spouse when he wants to have a “guy’s night” or a day of golf with his buddies. Yes, ladies, we have all been there! But I am here to tell you wholeheartedly that when it comes to marketing your funeral home or cemetery business, I want you to have F.U.N.— Functional, Unique, and Neat marketing elements. F for Functional Marketing Every business, regardless of its industry and vertical, needs a cohesive marketing strategy to engage with its audience enough so that they will buy the product or services offered. This is where functional marketing comes into play. […]
June 26, 2022

Ask the Experts! Your Succession Planning Question Answered by The Foresight Team!

Planning for the succession of your funeral home or cemetery business is one of the hottest topics within our profession. It is a process that takes time and dedication to complete. We were recently asked about the process and if it is something that requires a business consultant. John T. McQueen, CFSP uses his own experience to provide insight on this important question. Question: Do I need a business consultant to help with my succession plan? John T. McQueen, CFSP: At a point in your career, you will find yourself in a unique position, caught between sense of duty and sense of family. You have spent a lifetime serving others and building or continuing your family’s legacy in funeral service. It has been a tiresome job at times, yet it has also been the most rewarding when the family hugs […]
May 31, 2022

Ask the Experts! Your Marketing Question Answered by Foresight!

Have you wondered what is the most important elements of your funeral business marketing plan? Google, Social Media, and your website are some of the elements that come to mind. Continue reading below as I provide my insights to this important question below. Question: Part of my 2022 goals for my business is to improve on the marketing activities of our funeral home. What is one thing we should work on first to improve our marketing plans? Nicole Vullo: To me, there is not better time to improve on your marketing efforts than this very moment. In our 2022 Funeral and Cemetery Consumer Behavior Study, one of the finding we discovered is that consumers are relying heavily on your website to make their decisions as to whether to use your business for their needs. In fact, 70% of consumers want […]
May 31, 2022

Meet the Needs of the Consumer to Ensure Business Success

2022 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW In what was undeniably the most transformative time in generations, The Foresight Companies conducted annual consumer studies to connect data behind the speculative trends about how COVID-19 will impact the funeral and cemetery profession, both in the short-term and the long-term. With these new trends becoming permanent, how do we embrace and implement these changes that are vital to your future business success. We encourage you to download our Insights Summary on the results of our 2022 Funeral & Cemetery Consumer Behavior Study. It highlights the evolving consumer attitudes towards the funeral and cemetery market and the ways operators need to adapt. The future of funeral service is here, and we must pivot our business model to answer the needs and demands of the consumer.
Call Now Button