Nicole Vullo

May 29, 2023

A Successful 30-Year Collaboration

The Foresight Companies and Pellerin Funeral Homes A Special Feature Written by Alice Adams The following is a case study about funeral home owners who partnered with The Foresight Companies’ consultants to optimize their position in the marketplace. Through this relationship, the family-owned funeral home maximized its value, streamlined operations and, ultimately, sold at the right time, to the right buyer for the right price. In the beginning, Ray Pellerin, a second-generation funeral director, stepped into the leadership role of his family’s funeral home – in the heart of Cajun Country – in 1962, not quite 10 years after his father, Harris J. Pellerin, the Pellerin Funeral Home’s founder, was diagnosed with Parkinson’s disease. Ray was still in his 20s. Harris, always a progressive visionary in the profession, established Pellerin’s as an undertaking company in Breaux Bridge, Louisiana, in 1921. […]
May 29, 2023

Doug Gober’s Lasting Impact

Where do you begin to tell the story about Doug Gober’s lasting impact? A Special Feature Written by Patti Martin Bartsche Do you go all the way to the Batesville Casket years, where, after taking over a larger territory in Arkansas, he turned it into one of the top territories in the country? Or it can be traced to his time with Alton Doody and The Doody Group, where, among his many achievements, he was instrumental in planning and implementing a number of innovative merchandising concepts and products? You could also point to his move to Live Oak Bank, where, as the company’s executive marketing director of death-care management, he was able to help the new funeral business vertical do over $100 million in loans in its second year. Others may insist that it was when he left Live Oak […]
May 29, 2023

Strategic Budgeting to Prepare for Cash Flow Seasonality

Written by Jarod Bernat, Senior M&A Analyst It’s well known that in our industry, there are slow and high-volume periods that vary with the seasons due to the ebbs and flows of mortality rates as the year progresses. The timing of these periods can vary from region to region, but generally, they are fairly predictable based on historical precedent – this is what we call “seasonality”. During the summer, the sun nourishes our bodies with more Vitamin D than the rest of the year improving our immune systems, we’re more active outdoors, and overall moods improve. These factors combine to lower mortality rates compared to the winter month when the cold and lack of sunlight negatively impacts our immunity and health. Based on The Journal of Steroid Biochemistry and Molecular Biology, US death rates are about 25% higher in winter […]
April 19, 2023

Ask the Analyst: What does it look and feel like to sell my funeral home?

Have you considered selling your funeral business but didn’t know where to begin? We understand that the decision to sell can be overwhelming. We asked Jared Tanke to walk us through the process from start to finish. Question: What does it looks and feel like to sell my funeral home?  Jared Tanke: You may have had conversations with your fellow funeral home owner friends, and I am sure the topic of selling has come up. Maybe one of your friends has recounted his or her experience in selling, and you may have heard several buzzwords, including a “multiple” which is very common language when talking about a business acquisition. But what do these people actually go through? What does the process of selling your funeral home look and feel like? It is such a big life event, and there are […]
April 18, 2023

Go with the Flow

Bringing your marketing blueprint to life requires a solid plan but also the flexibility to try new things and change what doesn’t work. I recently finished a book in which the main character and I shared a few things in common. We both love football and we both use algorithms in our careers. Her algorithms were focused on using data to analyze and predict game strategies and mine are focused on crafting the appropriate elements for a marketing strategy. Now, if only I could also marry the star NFL quarterback like she did… But I digress. Every marketing and social media platform uses an algorithm, and whether you like it or not, you need to understand it to be successful in marketing your funeral home or cemetery business. The algorithms determine which content people see every time they check the […]
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