Nicole Vullo

Whether you realize it or not, you already have a personal brand. Everyone does. But let’s clear up a common misconception: personal branding is not about self-promotion, bragging, or flexing. Instead, your brand is your reputation—it’s how you are perceived by your friends, family, colleagues, and, most importantly, the people you serve. Every interaction—whether in person, digital, or over the phone—contributes to your personal brand. So, let’s dive into what personal branding truly is and why it matters. Your Brand Is More Than Just Aesthetic Your personal brand is not a product, a logo, or a cool photo. While these elements can enhance your brand, they are simply accessories—visual cues that help people remember you. For example, my personal style includes red nails, wearing black, floral prints, and sometimes a combination of both! But beyond these elements, my brand is […]

Written by Welton Hong, Ring Ring Marketing Artificial intelligence (AI) is likely already part of your daily life—whether through curated playlists on Spotify or Pandora, those Netflix recommendations that are seemingly spot on or the smart assistant you ask to turn on the kitchen light when you get home from work. So while AI might still sound futuristic—something out of a sci-fi novel rather than a tool for everyday business—the truth is, AI has been around for a while and is presently shaping many industries. Deathcare is headed that direction, too. But in funeral service, its role must be handled with care. AI can certainly assist, but definitely not replace human empathy. So, my advice if you decide to integrate it in any way is to ensure it operates under human oversight, maintains data privacy and is transparently communicated to […]

Written by Jarod Bernat It is hard to overstate how monumentally important selling a business is to a business owner. In most cases, 80% of a business owner’s entire net worth rests solely within the business itself. And other than selling a home, this is likely the largest liquidity event of a business owner’s life. These financial implications, along with the multitude of other factors that go into deciding to eventually sell a business, make it easy to understand why business owners seek expert guidance to help them navigate these situations. But most importantly, it is crucial to keep all your advisors on the same page so they can collaboratively guide you towards the best possible outcome. A couple of years ago, Foresight experienced a situation where a funeral home owner consulted multiple experts to assist with the sale of […]

Written by Matt Blackwell Selling a business is both a significant milestone and a complex endeavor. One recent case involved the sale of a family-owned business and offered valuable insights for owners preparing to sell. The challenges faced during this process revealed three crucial lessons every business owner should keep in mind to achieve a successful transaction. Establish Clear and Realistic Expectations One of the biggest hurdles in this case stemmed from unrealistic expectations about the business’s value. The owners’ valuation, heavily influenced by external comparisons, far exceeded what the market deemed reasonable. This misalignment led to initial frustration and delays in negotiations. What Owners Can Learn: Understanding the factors that influence a business’s valuation is critical. Relying on sentimental value or unsubstantiated comparisons can lead to disappointment. Instead, work with experts to gain a realistic perspective grounded in market […]