March 28, 2025
Published by 
Welton Hong on March 28, 2025
Welton Hong on March 28, 2025Written by Welton Hong, Ring Ring Marketing Nike, Apple and Coca-Cola are just a few companies with a brand so recognizable that a large majority can draw their logo from memory, recite their slogan or (at the very least) name a few products they sell. While not on such a grand scale, of course, my guess is you’ve put some effort into giving your funeral home a brand, too. You’ve got a logo, website, mission statement and maybe even a color palette. But how much effort have you put into your own brand? Before you write it off, personal branding isn’t about self-promotion—and it isn’t just for celebrities or social media influencers. As a funeral director, you’re the face of your funeral home. And for you, a personal brand is about developing trust, credibility and a genuine connection with the […]
March 28, 2025
Published by 
Chris Cruger on March 28, 2025
Chris Cruger on March 28, 2025Embracing innovation while honoring tradition. The funeral service and cemetery professions have always stood at the intersection of tradition and adaptation. From the beginning, their focus has been on providing comfort, care and dignity to families during highly challenging times. Despite this heritage, however, funeral service is similar to other professions and therefore not immune to the rapid advancement of technology. Artificial intelligence (AI) has found applications across various sectors already, and it is now making its way into funeral home and cemetery operations. When I was first approached about the AI concept for funeral service four or five years ago, I confess I didn’t see the fit. I was wrong, however, and now see that AI is transforming the profession. In order to come to that realization, however, I had to understand how such a deeply human-centered vocation – […]
February 27, 2025
Published by 
Nicole Vullo on February 27, 2025
Nicole Vullo on February 27, 2025Whether you realize it or not, you already have a personal brand. Everyone does. But let’s clear up a common misconception: personal branding is not about self-promotion, bragging, or flexing. Instead, your brand is your reputation—it’s how you are perceived by your friends, family, colleagues, and, most importantly, the people you serve. Every interaction—whether in person, digital, or over the phone—contributes to your personal brand. So, let’s dive into what personal branding truly is and why it matters. Your Brand Is More Than Just Aesthetic Your personal brand is not a product, a logo, or a cool photo. While these elements can enhance your brand, they are simply accessories—visual cues that help people remember you. For example, my personal style includes red nails, wearing black, floral prints, and sometimes a combination of both! But beyond these elements, my brand is […]
February 27, 2025
Published by Welton Hong on February 27, 2025
Welton Hong on February 27, 2025Written by Welton Hong, Ring Ring Marketing Artificial intelligence (AI) is likely already part of your daily life—whether through curated playlists on Spotify or Pandora, those Netflix recommendations that are seemingly spot on or the smart assistant you ask to turn on the kitchen light when you get home from work. So while AI might still sound futuristic—something out of a sci-fi novel rather than a tool for everyday business—the truth is, AI has been around for a while and is presently shaping many industries. Deathcare is headed that direction, too. But in funeral service, its role must be handled with care. AI can certainly assist, but definitely not replace human empathy. So, my advice if you decide to integrate it in any way is to ensure it operates under human oversight, maintains data privacy and is transparently communicated to […]
February 27, 2025
Published by 
Axel Jean-Francois on February 27, 2025
Axel Jean-Francois on February 27, 2025Let’s cut to the chase: Ignoring the Fed right now is like pretending it’s still 2019—and that’s a fast track to trouble. Interest rates are higher than they’ve been in 23 years, inflation is cooling off slower than we’d like, and your staff could bail for better hours at Amazon if you blink wrong. Sound dramatic? Maybe. But for funeral home owners, it’s the new normal. A Quick Reality Check: Ryan’s Dilemma Take Ryan in Louisiana. Back when COVID-19 cases were sky-high and interest rates were rock-bottom, he invested in a beautiful new facility to better serve his community. Fast-forward to 2025: calls have dropped from the pandemic levels, and his adjustable loan rate keeps inching up. Now that once-profitable expansion is weighing him down—monthly payments ballooned, and Ryan’s scraping for every dollar just to break even. That’s exactly why […]