Curtis Rostad

January 27, 2022

Watch Your Language!

Deathcare’s Confusing Terminology Funeral Service is not alone in seeing changes to the terminology we use every day. Just like airline stewardesses have become “flight attendants,” secretaries have become “administrative assistants,” and waiters and waitresses are now “servers,” we have progressed from “undertakers” to “morticians” to “funeral directors” and even “deathcare professionals.” Bodies no longer lie “in repose” or lie “in state.” We prefer “visitations” and “family farewells.” Hearses have become “casket coaches” or “funeral coaches.” “Tombstones” gradually became “monuments and markers.” Today, they are now “cemetery memorials.” We no longer “retrieve the body,” we now “remove the remains.” And for those who feel “remains” sounds too cold and uncaring, they use “bringing the loved one into our care.” We avoid the term “ashes” yet “cremains” never really took hold. The proper term is now “cremated remains.” It is interesting […]
October 27, 2021

Hiring for Your Business?

Most employers are at least aware of the issue of independent contractor versus employee. But making the determination has never been clear. The Department of Labor issued a final rule clarifying the standard for independent contractor versus employee under the Fair Labor Standards Act (FLSA). That may sound encouraging, but it is doubtful that the rule consisting of more than 1,200 pages makes the designation any easier. In reality, the rule only clarified the factors to consider that are still open to interpretation. The effective date of the final rule was March 8, 2021. Why does this designation make a difference? There is a financial incentive to declare a worker an independent contractor. But declaring one independent does not make it so—under the law. If a worker is deemed to be an independent contractor, the employer is not required to […]
February 21, 2021

Independent Contractor vs Employee

Did the DOL just make it easier to decide? Most employers are at least aware of the issue of independent contractor vs employee. But making the determination has never been clear. The Department of Labor has announced a final rule clarifying the standard for independent contractor versus employee under the Fair Labor Standards Act (FLSA). That may sound encouraging, but it is doubtful that the actual 1,200+ page rule and background information makes the designation any easier. In reality, the Rule only clarified the factors to consider that are still open to interpretation. The effective date of the final rule is March 8, 2021. Why does this designation make a difference? There is a financial incentive to declare a worker an independent contractor. But declaring that designation does not make it so under the law. If a worker is deemed […]
June 11, 2020
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Consumer Behavior Study Discovers Increased Need for Online Pricing

The 2020 Funeral and Cemetery Consumer Behavior Study that the Foresight Companies recently completed made it very clear that consumers want price information online. In fact, over half of them said that they would not do business with a funeral home that did not clearly show their pricing on their website. That is a huge statistic–the potential of half of your consumers choosing a competitor simply because you are not being transparent with your pricing. This should not surprise anyone We are all used to shopping online. Can you imagine Amazon without prices and having to call to get a price on an item before you bought it?  Of course not. You would not tolerate that and increasingly, consumers are saying they will not tolerate that with funeral service either. There are two common pushbacks from funeral homes when we […]
March 30, 2020
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Funeral Home and Cemetery Action Plan: COVID-19 and other infectious diseases

As a result of the COVID-19 pandemic, we have created a document to serve as a template for funeral homes to use to develop an emergency action plan in light of the recent outbreak of COVID-19 (the Coronavirus). But it should also be useful in anticipation of future outbreaks of any infectious disease including the seasonal flu. Certain state or local laws, ordinances, and orders must be taken into consideration of course, so this template, in order to be used in various jurisdictions, must be generic. Therefore, it is meant to simply be a guide for you to develop your own plan. You should have a plan in place that also considers other possible disaster situations such as hurricanes, tornadoes, and floods. It should also contain plans in the event of a fire in your facility, an active shooter situation, […]
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