November 3, 2016
T here are a wide array of guidelines, articles, books, and workshops on ways to effectively train employees. In fact, there are some very common catch phrases found in reference to training such as: Identify resources for your training Develop a training program Evaluate the effectiveness of training materials Strive for continuous improvement What these catch phrases really mean is open to interpretation. Rather than define these terms, it is more productive to approach training from the “who”, “what”, “when” and “how” perspective. Stop and consider the main intent of providing training to anyone for any position. Are you not sure what that is? Training intends to pass knowledge, skills, and abilities (KSA) from one individual to another. The real key to success for training employees is the sharing of these elements. There are many reasons for sharing KSAs among […]
October 14, 2016
I have learned that many of the 300 articles I have written over the past three decades have required the reader to have a dictionary, a computer with Microsoft Excel, and an abacus or calculator nearby. Well, if you typically will not read past the opening paragraph since you do not possess these tools, you are in luck. This article does not require any math. Yep, my challenge is to explain a difficult financial concept using no math. Experience has taught me that if I cannot use math to explain a concept, I should rely upon logic to make the conclusion convincing. Logic requires all parties to have an open mind. When dealing with the logic of business, the biggest obstacle is the logic-blocking mechanism called fear. Funeral management operates with a great deal of fear. Today, rather than trying […]
October 11, 2016
A Lowdown on Lending Why the choice of bank controls the means of financing. Dear Dan, It was time to sell my business. I was approached by a nice person who actually lives in my town and works for a nearby business. We quickly reached an agreement on price and terms for my funeral home business and the real estate. It was simple. That is, until the bank got involved. The bank said that I had to take more money as a carryback and defer the amount for two years! Who are they to tell me what the terms of the sale are going to be? Mad at the Bankers in Bennington Dear Mad, Life is simple: If you have the money, you make the rules. Please remember to get that as a tattoo following your closing. Bankers are easy […]
October 11, 2016
October 5, 2016
Selling memorialization to cremation families involves not only implementing a “good, better, best” pricing strategy but also learning how to reach people who, unlike traditional burial families, do not automatically choose final disposition as part of the process. How to increase yourniche and inurnment sales If you have not updated your cemetery master plan in the last 10 years, you are making a grave mistake (pun intended). The cemetery of the 19th century was a simple land-use master plan. You had an acre of land with between 1,000 and 1,200 graves. Each grave equaled one interment. However the master plan of today should focus on inurnment rather than interment. If you want to increase your number of urn placements you have to change your master plan. We have learned so much about the mind of the cremation-choosing consumer in the […]




