Blog

December 14, 2016

If You Build It, They Will Come

Not necessarily! Before building another facility to attract new business, first consider cost, revenue and cannibalization. Dear Dan, I own and actively run a one-location, 150-call funeral business. My firm has a 40 percent non-casketed rate that is increasing. I am the largest operator in my town; my competitor does about 100 calls. He advertises that his services are cheaper than mine, although our market share has not changed for 20 years. A town 10 miles away, surprisingly, does not have a funeral home. The prison is the largest employer in that town of about 6,000 non-incarcerated residents. I am thinking about building a funeral home in that town. I estimate there are about 50 calls. My competitor and I get about 25 of them and the rest go to a funeral business 10 miles on the west side of […]
December 14, 2016

Preneed Marketing During Christmas

’Twas the week before Christmas and all through the funeral home, not a preneed was written not even on a gnome. With all due respect to all writers famous and not, allow this article on preneed production be a forget-me-not to next year. I have been told for years that you can’t sell preneed or cemetery interment rights from Thanksgiving until after mid-January. I will explain in simple words, without rhyme, how to boost your preneed program during the Christmas season. I have written many articles about preneed marketing, including a 300-page book, “The Complete Preneed Perspective.” I continually tell people that selling preneed is easy. The chore is finding the people that are willing to talk to you about the economic reality of making their own prearrangements. If we can keep a good stream of leads coming through the […]
December 13, 2016

Introducing The Foresight Forecast Blog & Information Site

We are passionate about the funeral and cemetery business. The Foresight Companies understand the profession is as unique as the people that dedicate their lives to serving those that have lost a loved one. The Foresight Forecast is created to provide information to professionals and elevate their knowledge of business as well as financial matters of the industries at one convenient site. We acknowledge and understand the pace of our business. Often serving professionals have little time to keep informed much less absorb the flood of nuances for financial success. The Foresight Forecast provides something for everyone. Our menu includes: A weekly post with relevant information in a short but penetrating format. Providing our readers with content to help them improve financial health of business with tips to be immediately implemented. “The more you know, the smarter you are” bi […]
December 1, 2016

Non-Compete Agreements

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December 1, 2016

Viewpoint: Cemeteries Don’t Have Preneed

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