February 20, 2020
Published by 
Dan Isard on February 20, 2020
Dan Isard on February 20, 2020If you look at marketing and advertising as expenses, you won’t expect a return on your investment and therefore won’t get one. Promoting your services to families has never been more critical. Marketing is the word we use to talk about the subject, but we must understand its definition to confirm that what we do will have the desired outcome. The definition I like to use is, “the act a business takes to promote its services and merchandise.” By deconstructing this definition, we can make sure we’re doing the best job of marketing the business. Many think advertising and marketing are the same. They are not. Marketing is a larger process that includes advertising. Marketing is global communication about your services and products. It includes but is not limited to public relations, publishing, and promoting related third parties and services […]
February 13, 2020
Published by Dan Isard on February 13, 2020
Dan Isard on February 13, 2020In this first segment of Dan’s Digital Director series, learn how to adopt mathematical courage from our own Dan Isard. See how you may be going about your pricing the complete wrong way, and determine how you can get back on the right track.
February 10, 2020
Published by Dan Isard on February 10, 2020
Dan Isard on February 10, 2020A funeral home is as much about serving families as it is service to the dead. How aftercare and outreach programs can bring you the best results. I have seen many efforts put forth in this profession to influence patronage within a market. Nothing is perfect; there is no magic bullet to marketing. It’s when you try hard not to market and instead adopt a true sense of altruism that you get the best results. That’s what aftercare and outreach do. First, let me establish a universal definition: Aftercare and outreach are the efforts a funeral home makes to help surviving family and community members adjust to the loss of a loved one. While this is a fairly broad definition, different people need different tools to help them continue without that person in their lives. Various programs deal with all […]
February 6, 2020
Published by Dan Isard on February 6, 2020
Dan Isard on February 6, 2020Dan Isard and Doug Gober bring long time industry expert as their new partner “We are very happy to announce we have initiated our long term plan to be able to provide the highest care to our clients for the next generation by having Chris Cruger become our partner effective January 1, 2020”, Dan Isard the founder and managing partner of The Foresight Companies recently announced. “There is no one I have met with the experience, drive and ethics that Chris has. Chris has improved all of our operational and transactional services. Over the past year he has demonstrated his passion and ability to help our clients,” Isard added. Doug Gober stated, “As we considered expanding and continuing the reach of The Foresight Companies’ offer, we encountered a person with the perfect set of skills to accomplish our growth objectives. […]
January 2, 2020
Published by Dan Isard on January 2, 2020
Dan Isard on January 2, 2020Twelve months, 12 steps to business success in 2020. This month: no-fear pricing. This is the year of implementing your 2020 vision plan in your business, and using the year 2020 as a metaphor for 20-20 eyesight is perfect. Like your eyesight, while we are aiming toward the most successful outcomes, we understand there may need to be some corrections along the way. As well as urging you in these columns to do everything in your power to facilitate your vision, I will be offering something different as well – a monthly video blog memorializing the written columns. I understand that some people learn by reading, some by doing and others by hearing/seeing. Visit theforesight companies.com/video-blog to view the monthly blogs, and I hope they will give you added insight. Sometimes doing the right thing is more about the courage […]