March 25, 2020
While we don’t know the particulars of the stimulus package being voted on today, here is a brief summary of the information the Minority Leader Chuck Schumer sent to colleagues early Wednesday. Here’s what’s in the $2 trillion package: • Direct payments of $1,200 to most individuals making up to $75,000, or $2,400 for couples making up to $150,000. The amount decreases for individuals with incomes above $75,000, and payments cut off for those above $99,000. • Expanded unemployment benefits that boost the maximum benefit by $600 per week and provides laid-off workers their full pay for four months • $367 billion in loans for small businesses • $150 billion for state and local governments • $130 billion for hospitals • $500 billion in loans for larger industries, including airlines • Creation of an oversight board and inspector general to […]
March 25, 2020
The Department of Labor issued the Families First Coronavirus Act poster this morning. In general, this applies to all employees of private sector employers with fewer than 500 employees. All covered employers must post this notice in a conspicuous place along with its other employment law posters. If you do electronic posting of other employment posters, you may also post this poster electronically. Covered employers must also provide the Notice to new hires. The DOL stated that the leave requirements are effective April 1, 2020. You can download and print the poster here.
March 25, 2020
In the interest of sharing information from the pending Third Stimulus Bill – Coronavirus Aid, Relief , and Economic Security (“CARES” Act), we wanted to share some of the relevant developments that will affect the Funeral and Cemetery industry. Part of this plan includes the Keeping Workers Paid and Employment Act; this act will likely relevant to us all in the Funeral and Cemetery Industry. The plan would provide cash-flow assistance through 100 percent federally guaranteed loans to employers who maintain their payroll during this emergency. If employers maintain their payroll, the loans would be forgiven, which would help workers to remain employed and affected small businesses and our economy to quickly snap-back after the crisis. This proposal would be retroactive to March 1, 2020, to help bring workers who may have already been laid off back onto payrolls. Small […]
February 27, 2020
In our next Dan’s Digital Director segment, we touch on the importance of marketing with ROI. Learn how important your brand is, so you are receiving ROI and not LOI — Loss on investment. Watch the video below for strategic tips to achieve a return on your investment in your marketing and advertising strategies.
February 26, 2020
Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. Unfortunately, we do not have time to go slowly! So, let’s deep-dive into the topic, and keep your eyes open. Following are six key points to implement now or you will miss the proverbial boat. Remember, your competitor is reading this column, too! The funeral service online world is used for communication, marketing, education and service. Have Your Own Website There are some 19,000 funeral homes in the country, some 14,000 of which are privately owned. I would estimate that about 10,000 of those privately […]


