In speaking to a colleague recently, the topic of entrepreneurship came up. He remarked that successful entrepreneurs make a decision and do not second-guess themselves. They choose a path and move forward with guts and gusto. Shortly thereafter, I received a call from my sister, who is a regional sales director. A few minutes into our conversation, I made a comment that ended with the phrase, “There is hope.” Her response was, “In the world of sales, hope is not a strategy.” It was barely 8 a.m. and already my mind had been challenged by two poignant thoughts. As I drank my coffee, I reflected on these conversations and how they relate to funeral service. Most of us do not see ourselves as an entrepreneur or salesperson. However, the truth is that we are both. As business owners, we are responsible […]