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Written By Welton Hong, Ring Ring Marketing On a chilly Monday morning, the phone at Harrison & Cole Funeral Home stayed eerily quiet. The funeral director, Melissa, couldn’t understand it. Just two weeks earlier, families were calling steadily about preplanning and immediate services. Now — nothing. Out of curiosity, she looked at her website. The pages loaded slowly, and the contact form seemed broken. If Melissa had been watching her analytics, she would have seen the red flags: a sharp drop in traffic, fewer phone-click events and visitors abandoning the site within seconds. Instead, she was flying blind. That’s where Google Analytics 4 (GA4) comes in. GA4 is Google’s free tool for tracking how people use your website. It replaced the old Universal Analytics system in July 2023 — and for funeral homes, it’s more than just a tech upgrade. […]

Partnerships in funeral service businesses can be both a strength and a challenge. Shared ownership often begins with aligned goals, but over time, differing visions, unequal workloads, or family dynamics can create tension. These disputes don’t just affect the partners involved – they can damage staff morale, disrupt service quality, and ultimately hurt the reputation of the firm in the community. When disagreements escalate, the consequences can be serious. Prolonged disputes can lead to legal battles, financial strain, and missed opportunities for growth. In some cases, they prevent businesses from pursuing acquisitions, expanding facilities, or even maintaining day-to-day operations smoothly. Too often, owners wait until conflict has boiled over before addressing it, rather than being proactive and putting safeguards in place from the start. The most effective way to avoid destructive disputes is to establish clear rules early. This means […]

If you’re an independent funeral home or cemetery owner, tracking public company performance might seem like something only Wall Street cares about. But the truth is, these companies influence the entire profession, especially when it comes to how buyers think, how valuations are framed, and what success looks like in today’s market. At Foresight, we maintain a quarterly model that tracks the two dominant public players in the funeral profession: Service Corporation International (SCI) and Carriage Services (CSV). We analyze their financials, monitor their growth, and benchmark their performance against trends we see across the country. The goal isn’t to mimic every move they make. It’s to study what’s working, what’s not, and use it as a reference point for private business owners who want to grow, transition, or better understand their own value. What the Data Reveals We track […]