November 28, 2023
Published by 
Nicole Vullo on November 28, 2023
Nicole Vullo on November 28, 2023The Strategic Evolution Blueprint for Funeral Home Owners In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss strategies funeral home owners and cemetery operators must take in order to elevate their businesses: Embarking on Strategic Evolution We are continuing in our series of articles; we hope that last month’s insights prompted you to have meaningful reflection. We laid the groundwork, urging you, as a business owner, to embrace the transformative journey of strategic evolution. We explored the historical backdrop of our profession, the pitfalls of resisting change, and current funeral industry trends. Introducing the concept of Purpose Beyond Profit, we encouraged you to ponder the profound impact of your work. In this installment, we delve deeper into Strategic Evolution, emphasizing its pivotal role for your company. We’ll also underscore the […]
November 28, 2023
Published by 
Gabriel Ngo on November 28, 2023
Gabriel Ngo on November 28, 2023Key Indicators to Elevate Your Virtual Presence In my last Memento Mori article, I wrote about the growing and essential importance of having your website truly be your virtual business as well as how online reviews are now more crucial than ever. However, that is only the tip of the proverbial iceberg. Relating your virtual business website to your physical location—and the general physical concepts regarding “curb appeal” and “location, location, location” being such vital components in real life—there are foundations you should understand to help ensure that you avoid “not standing out” and “being invisible” in a busy marketplace as the Seth Godin quote so eloquently captures. There are approximately 5.18 billion internet users in 2023 (versus a world population of about 8.1 billion)— that is 64% of ALL people on this earth utilizing the internet in some form […]
November 28, 2023
Published by 
Dan Isard on November 28, 2023
Dan Isard on November 28, 2023Every year for almost 40 years, I have worked with funeral home owners and managers, as well as cemeterians, to create their annual business plans. As I prepare to exit my chosen career, I want the next-to-last lesson plan I offer you to be about, er, well… planning. I have learned more than I ever thought possible about planning for my lifetime, so allow me to be your wise “Uncle Murray” this month. The “big picture” is actually not one image but more like a jigsaw puzzle, made up of all sorts of pieces, small and large, that together form your life. While those of you who chose to become business owners have a picture within the big picture called your business, each individual’s pieces should all fit together to form their life plan. It’s only after retiring that you […]
October 26, 2023
Published by Nicole Vullo on October 26, 2023
Nicole Vullo on October 26, 2023In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss the changes taking place within the funeral and cemetery profession and provide firsthand insights on how to adapt and evolve to meet these changes: Dear Friends, It’s been a month since we last connected, and we’ve been on a reflective journey. We’ve found ourselves pondering the true impact of the Funeral Profession not just for those who have chosen the calling to own a funeral home or to be a Funeral Director, but also for the families and communities we serve. We’ve asked ourselves a question that might resonate with you: Have you ever felt like your “Give a Damn” spirit has broken? If so, let’s embark on a transformative journey together, one that will help us better serve those […]
October 26, 2023
Published by 
Jared Tanke on October 26, 2023
Jared Tanke on October 26, 2023The new year may seem like it is far away, but there are just a mere 10 weeks left. While owners and operators have to keep their eye on the ball in order to maintain a strong finish to the year, simultaneously they must also keep the future in focus. This means, budgeting for 2024. We asked Senior M&A Analyst, Jared Tanke to further elaborate on this process. Question: I am in the process of starting my 2024 business plan for my funeral home. What is the first step that I need to take to create a successful plan? Jared Tanke: Budgeting for a funeral home is absolutely critical to maintaining quality service, having adequate reserves for upgrading facilities, and navigating the constant changing landscape of the profession. Having a well thought out planning session where you lay everything on […]
October 25, 2023
Published by Dan Isard on October 25, 2023
Dan Isard on October 25, 2023Last month, I provided a postmortem of the most common causes leading to the death of a funeral business. Here, I share a few thoughts on eulogizing those firms. Funeral directors are mission-driven people, not profit-driven people. Just as a church can fail if its revenue does not exceed its expenses, so, too, can a funeral home. Unlike other for-profit businesses, funeral providers cannot generate more revenue by advertising or somehow “stimulating” business. At-need services cannot be driven. The death of many iconic businesses can be tied to technology. Do funeral homes face the same risk? Big-box retailers were hurt by technology, for example, and Amazon is now the independent-business killer that Walmart was accused of being 30 years ago. That said, Amazon can’t even deliver caskets in a timely manner, so I doubt it could handle cremation very well […]
October 25, 2023
Published by Dan Isard on October 25, 2023
Dan Isard on October 25, 2023Owning a fully subscribed cemetery is not a good thing. In fact, no one wants to be the owner of a fully subscribed cemetery! City and state planners, being what they are, have made many mistakes when it comes to cemeteries. Crazy how that cemetery, which was planned to be on the farthest reaches of the city a century ago, now is located practically in downtown! How does that happen? Well, cemeteries are not mobile, of course. Once that land is consecrated, it is fixed. The city’s growth must grow around the cemetery, short of disinterring the cemetery. In my experience, managing what is now an “urban” cemetery is a great problem to manage. But the bigger issue is when that cemetery becomes fully subscribed and there are no interment rights to sell. State regulators planning for a cemetery usually […]
October 25, 2023
Published by 
Chris Cruger on October 25, 2023
Chris Cruger on October 25, 2023Part 2 of 3 Written by Chris Cruger with Alice Adams Will you succeed in your profession’s new era? If so, the massive knowledge gap between consumers and funeral service needs immediate attention. At the end of a recent celebration of life for a popular teacher, high school tennis coach and longtime community volunteer, many commented to her husband on the unique experience. “I didn’t know you could have a catered meal at a funeral home.” “I loved the jazz trio during lunch.” “I wish I could have had a celebration like this for my mother.” “I’m really glad I came.” “I hope my kids do something like this for me when my time comes.” “Everything that happened today– from her favorite food to the music to the stories from former players, family members and friends, and the displays of […]
September 28, 2023
Published by Nicole Vullo on September 28, 2023
Nicole Vullo on September 28, 2023The Foresight team is excited to announce that we are introducing a new blog column! When we first started our Ask the Experts and Ask the Analysts columns it was our goal to use these blogs to answer the most important questions funeral and cemetery professionals had about their businesses. With this is mind, we wanted to bring a new perspective to these vital questions: the viewpoint of owners and operators. We are honored to introduce you to Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services. Each month Stephen and Diann will provide insightful information to help you improve how to operate your businesses. To start our column, please allow us to introduce you to Stephen and Diann as they tell us their goals for the “Ask the Owner” blog column: To the Funeral and Cemetery Profession, […]
September 26, 2023
Published by Nicole Vullo on September 26, 2023
Nicole Vullo on September 26, 2023Having a succession plan in place for your funeral home or cemetery business is vital in today’s business environment. While there are many elements that go into your succession plan, one that is of high importance is who to choose as your successor. In our latest Ask the Analyst blog, Sierra Heil shares the key consideration when deciding who the successor of your business will be. Question: I am in the process of deciding who to succeed me in my funeral business. What are the important things to consider when selecting my successor? Sierra Heil: For all funeral home owners the decision to choose a successor to sell your business to is a significant and deeply personal one. Your business holds a special place in your heart, as you have helped families during their most challenging times and built up a […]
September 26, 2023
Published by Chris Cruger on September 26, 2023
Chris Cruger on September 26, 2023PART 1 OF 3 Written by Chris Cruger with Alice Adams Will you succeed in your profession’s new era? This is the first of a three-part series based on the results of The Foresight Companies’ Funeral & Cemetery Consumer Behavior Study, its annual public/professional funeral and cemetery survey conducted for the past four years. This article will focus on current perceptions and expectations of the consumer public and the gap occurring between these perceptions and those of funeral service and cemetery professionals. The second installment – education, education, education – will appear in the October issue of The Director and provide an extensive “how to” for educating your community. The final article in November will amplify the survey data on the importance of trust and transparency in the reality of consumer perceptions and needs in today’s marketplace. Modern eras are […]
September 26, 2023
Published by 
Stephanie Ramsey on September 26, 2023
Stephanie Ramsey on September 26, 2023Scenario: Jacob and Cathy Thomas own a thriving funeral business in the Southeast that consists of multiple funeral homes, a crematory, a pet crematory and a cemetery. Jacob and Cathy employ a large staff who are assigned to work at a specific business, each with their own employee handbooks and standard operating procedures based on the nature of the business. Through the various businesses, they and their team successfully serve approximately 100 families each year. Jacob and Cathy are very proud of what they have accomplished. While dealing with employees can be challenging, they feel they have a strong and talented team that provides exceptional care to their families. Recently, they faced a unique employee situation they were unsure how to address. They had an employee, Gerald, who had been hired and assigned to work at the pet crematory, apply […]