November 25, 2025
In the funeral profession, operational issues rarely appear overnight. Most red flags emerge slowly, but with quiet signs that something is slipping. For owners juggling families, staffing, community obligations, day-to-day operations, and life in general, it’s easy for these warning signs to go unnoticed, but identifying them early can be the difference. Red flags aren’t failures; they are signals. And the most successful owners are the ones who recognize and address them before they become irreversible. One of the biggest warning signs is inconsistent call volume. Whether calls are declining, stagnating, or shifting toward lower-margin services, the trend matters far more than any single year’s performance. A weak or unclear understanding of market share is another major indicator of a red flag, especially when competition increases or consumer preferences shift. Cremation mix, pricing position, and your alignment with community demographics […]
November 25, 2025
Each November, business leaders in every profession pause to look ahead. For funeral home owners and cemetery operators, this isn’t just an annual exercise in forecasting; it’s an opportunity to figure out whether the next year will bring growth, stability or stagnation. If 2025 taught funeral home owners anything, it’s that they can no longer afford to coast. Consumer expectations are evolving faster than the profession can respond. Competition is intensifying. Technology– particularly artificial intelligence – is advancing at breakneck speed. The firms that thrive in 2026 will be those that prepare with clarity, intentionality and discipline right now. This past year, in this column for The Director, I’ve explored themes that point toward this moment. These include the education gap with families, the role of valuations as business self-care, the complexities of succession, the digital avalanche that’s shaping consumer […]
October 30, 2025
Selling a funeral home or cemetery business is one of the biggest transitions an owner can experience. It’s emotional, it’s complex, and it often feels like unfamiliar territory. That’s where Foresight comes in. Our business representation process is designed to be clear, collaborative, and centered around your goals. From the very first conversation to the moment funds are transferred, our team walks beside you every step of the way. Phase 1: The First Conversation Every relationship starts with understanding. During our initial discussions, we get to know your business: Its history, your role in the community, and what you hope to achieve in a sale. From there, we gather key information and conduct a valuation to establish a realistic picture of your business’s worth. The more complete your information, the smoother and faster this first step moves. Phase 2: Marketing […]
October 30, 2025
Written By Jen Graziano, Attorney, Licensed Funeral Director NY/CT Coxe & Graziano Funeral Home By now anyone who’s had a read of my articles will detect the (not so) subtle theme that labor shortages are crippling our industry. The result is mounting owner frustration, excess burnout and even premature exits from the business. But maintaining good labor, if you’re blessed to already have it, is key to remaining in this game. If you are lucky enough to have strong players on your team, dedicated to supporting and advancing your funeral home and brand, cherish them….and make sure they are happy and hoping to remain on board. A simple, “check in” to “check up” on your employees will go a long way. Weekly “roundup” meetings to address any issues or concerns are a good way to take the temperature of your […]
September 26, 2025
A personal account of the ways in which AI can preserve memories and facilitate the grieving process. “We should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it’s probably that … With artificial intelligence, we’re summoning the demon.” – Elon Musk, businessman and entrepreneur, Tesla, SpaceX and X “Artificial intelligence will never be a match for natural stupidity.”– Unknown “A year spent in artificial intelligence is enough to make one believe in God.” – Alan Perlis, computer scientist and professor, Purdue, Carnegie Mellon and Yale University “In a sense, artificial intelligence will be the ultimate tool because it will help us build all possible tools.” – K. Eric Drexler, engineer and author I usually begin my writings with a quote – sometimes sage, sometimes satirical – to highlight the general […]




