Thought Leadership

Visibility also can look like a commitment to continually assessing and improving your business. When was the last time you stepped back and truly evaluated your business? Not your month-end reports. Not last year’s call volume. Not your website. Your actual business. When I ask funeral home owners this simple question, it often catches them off guard. Most owners spend their days immersed in immediate demands. They are busy arranging services, managing employees, responding to unexpected challenges, overseeing operations and making countless decisions that move the business forward. The challenge: While they’re busy running the business, the business itself continues to evolve, as do their competitors, their employees, their community, the families they serve and the expectations placed on their organization. The question isn’t whether change is happening but whether they’re paying attention to it. In July’s issue of The […]

For decades, funeral service was a relationship business built on word-of-mouth marketing, referrals from local religious venues, and having a familiar name on a building on Main & Main. And while that foundation still matters today, it is no longer where the decision-making process begins for most families choosing a funeral home. That process now more than ever begins online. The 2026 Funeral and Cemetery Consumer Behavior Study (“FCCBS”), conducted by Foresight and Fortitude Research and Marketing, provides us with a wealth of insight into consumer preferences and how funeral professionals can improve the way reach and serve their families based on these ever-evolving preferences. The FCCBS data quantifies just how many people are starting their decision-making process online – 81%. Yes, 81% of future consumers plan to research funeral and cemetery options online, while only 60% of recent customers […]