May 30, 2022
Published by 
Catherine Belliveau on May 30, 2022
Catherine Belliveau on May 30, 2022While researching technology trends in the funeral and cemetery profession I came across a company that provides an application to support bereaved families, Empathy. Their goal is to help a family with every loss related task associated with handling the loss of a loved one. This support is provided online or via a downloadable app. What caught my eye while perusing their website is a report, they released in March 2022 exploring the impact of bereavement in America beyond the financial cost of disposition and any memorialization. The report is based on a survey of over 2,000 families who took part in winding down their loved one’s affairs in the last five years. In summary, this study details the expense of a death for American families not just in monetary terms, but also in time, in emotional and physical health, […]
December 9, 2021
Published by 
Chris Cruger on December 9, 2021
Chris Cruger on December 9, 2021The Renewed Focus on Pre-Need: Giving Consumers What They Want DOWNLOAD NOW While Covid-19 has had massive effects on how consumer perceptions, attitudes, and behaviors have changed at an accelerated pace all across the board, consumer demand for pre-planning is an area that has taken front and center for the funeral and cemetery professional. While the last two years have been taxing across the globe, hitting the psyche of consumers everywhere and in almost every industry, the pandemic has taken a particular toll on funeral and cemetery last responders who have borne the brunt of helping families affected by the virus. Because there is a heightened awareness over one’s own mortality given Covid deaths, there has been a marked change in the attitudes of consumers regarding the value and importance of having pre-arrangements in place. As we discussed in the […]
October 6, 2021
Published by 
Nicole Vullo on October 6, 2021
Nicole Vullo on October 6, 20212021 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW The future is NOW for the funeral and cemetery profession. The question is, are you planning to adapt and evolve your business or plan your succession? If you are staying in the profession, we encourage you to download our Insights Summary on the results of our 2021 Funeral & Cemetery Consumer Behavior Study. You will discover how to embrace and implement the new changes that are vital to your future business success.
August 24, 2021
Published by Chris Cruger on August 24, 2021
Chris Cruger on August 24, 2021It’s time to decide whether you’ll evolve your business or prepare for succession. The reference to “growth” in the business world does not necessarily coincide with multiple acquisitions. What it does pair with is the word “evolve.” The Foresight Companies’ 2021 Funeral and Cemetery Consumer Behavior Study revealed that consumers are embracing completely new ways of doing things and have no intention of going back to the old ways. They are evolving, and so should we. Empirical insights from the study show this clearly: 74% of consumers expect to find prices online (66% expect to see products online as well). 47% of consumers will not do business with a firm if it does not provide pricing online (if there is an alternative). 32% of consumers’ attitudes about the profession have changed because of COVID. Consumer attitudes about the profession’s ability […]
June 23, 2021
Published by Chris Cruger on June 23, 2021
Chris Cruger on June 23, 2021One of the sexiest topics out there is always growth. The only question is, what does growing really mean? For the purposes of this discussion, let’s consider growth becoming greater over a period of time. Growth doesn’t necessarily mean an aggressive acquisition binge, but it does mean being in a constant state of evolution. As we have seen in the 2021 Foresight Consumer Behavior Study, 32% of consumers have a different attitude toward the funeral and cemetery profession or their expectations for memorialization have changed as a result of the pandemic. Consumers are embracing a new way of doing things – and they have no intention of going back to the old way of doing things. Technology is rapidly becoming the bedrock of the profession. Over the past year, three groupings have emerged – there have been clear winners and […]