Articles
July 30, 2024
Published by 
Nicole Vullo on July 30, 2024
Nicole Vullo on July 30, 2024Three Things You Can Do Right Now to Future Proof Your Business According to a recent article published by the University of Kansas School of Education & Human Sciences1, the U.S. education system “has been struggling to keep up with other countries in terms of educational performance … The consequences of this educational gap are far-reaching … The USA is now the worst-educated workforce in the industrialized world.” Based on the results of our 2024 Funeral & Cemetery Consumer Behavior Study (FCCBS) , the U.S. funeral and cemetery profession may just be in a similar position when it comes to educating consumers about both its products and services … and itself. And that’s not all. Other data from recent studies highlight another key challenge facing the funeral and cemetery industry: an impending avalanche of customers who live their lives online […]
June 27, 2024
Published by 
Gabriel Ngo on June 27, 2024
Gabriel Ngo on June 27, 2024Scenario: Oren Gibson is a fourth-generation owner-operator of Orville H. Gibson Funeral Home & Cremation Services in Sevierville, Tennessee. The business has been serving their community for over 100 years and is deeply and successfully entrenched in Sevierville with a sterling reputation. One Tuesday morning, Oren completed a routine monthly meeting with his entire staff and had just sat down at his desk to approve some invoices when he received a call from the receptionist. A lady named Missy was there to see him, and she had an urn in-hand. He peeked at his calendar and saw that there was not anything that had been scheduled, and the name “Missy” did not ring any bells. He had one funeral director on maternity leave and his other funeral director was off. Oren got up and braced himself for either what could […]
June 27, 2024
Published by 
Jared Tanke on June 27, 2024
Jared Tanke on June 27, 2024Start your succession game plan today by addressing these five critical items in your current business operations. I have recently finished watching the hit TV show “Succession,” and I can’t recall how many times I thought to myself, wow, this is stressful just watching. If you’re not familiar with the show, it’s based on the Roy family, which owns a large media business and whose father, the CEO, is reaching the age of retirement and looking to identify his successor. Multiple sons and daughters, along with some trusted advisors, all fight for pole position to be named the ultimate successor. While this show has clearly been over-dramatized, there are many things we can take from its premise, the first one being that it pays to plan for the future. From the 2023 NFDA Member Succession Planning Study, it was found […]
May 29, 2024
Published by 
Curtis Rostad on May 29, 2024
Curtis Rostad on May 29, 2024Across the ages, we’ve come up with some very creative ways to dispose of our dead. Yet to be answered for the future is what part funeral service will play in the circle of life. “In the sweat of your face shall you eat bread till you return to the ground, for out of it you were taken; for dust you are, and to dust you shall return.” – Genesis 3:19 NKJV According to the Book of Genesis, God’s curse upon mankind for eating the forbidden fruit was a life of labor and that all would die and return to the earth. The Christian burial rite expresses it as, “Earth to earth, ashes to ashes, dust to dust.” The opening song of The Lion King, composed by Elton John with lyrics by Tim Rice, calls it the Circle of Life […]
May 29, 2024
Published by Gabriel Ngo on May 29, 2024
Gabriel Ngo on May 29, 2024How to adapt to growing consumer demand for transparency and strategically navigate the FTC’s oncoming pricing requirements. Last month’s article, “Understanding Your Recovery Cost,” by Nelson Thulin, focused on appropriately pricing your services in order to cover your overhead costs. As a follow-up, this article focuses on what you should do to make your business more transparent to consumers once your pricing is in order. This involves answering three questions, which I will share in a bit, as well as understanding today’s consumers and the implications of why they increasingly demand transparency from businesses. Regarding the latter, it’s important to remember that the families you serve are simply a subset of consumers at large. This means they are influenced by the growing ease and experience they gain by patronizing Amazon, eBay and other online retailers. In practically every online experience […]