Get Cohesive, Get Practical, Get Going! Generally speaking, when someone tells you to “have fun,” one cannot help but wonder if that is a genuine expression or some type of passive-aggressive warning. Think of when a woman says it to her boyfriend or spouse when he wants to have a “guy’s night” or a day of golf with his buddies. Yes, ladies, we have all been there! But I am here to tell you wholeheartedly that when it comes to marketing your funeral home or cemetery business, I want you to have F.U.N.— Functional, Unique, and Neat marketing elements. F for Functional Marketing Every business, regardless of its industry and vertical, needs a cohesive marketing strategy to engage with its audience enough so that they will buy the product or services offered. This is where functional marketing comes into play. […]