Nicole Vullo

Contributed by the Lawyers at WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Henry Thompson As the new year approaches, each business should be engaged in both reflection and anticipation.  Ensuring that all your licenses, both facility and individual, are current and properly renewed is a key to ensuring you get off to a good start in 2025.  This seems such a basic idea which might be why so many businesses fail to secure, maintain and renew their licenses each year.  Consider these: Many state regulators’ budgets are supported, partly or wholly, by the fines the regulator generates from the industry. Put more simply, when you fail to renew your license the time you operate “on” the expired license is actually unlicensed practice.  States impose fines for unlicensed practice that range from small to $10,000 per occurrence and more. […]

In today’s digital world, having a strong online presence is no longer optional for businesses—it’s essential. This holds true also for funeral homes and cemeteries as well. A website serves as the cornerstone of your digital identity and provides an invaluable platform to showcase your products, services, and values. Regardless of the size or type of business, a website can be the key to your growth and success. Here is why having a website is critical for your business in 2024 and beyond. Increased Visibility and Accessibility A website is accessible 24/7, allowing potential customers to find and learn about your business anytime, anywhere. This presence expands your reach beyond local customers. Credibility and Professionalism Many families and clients expect a legitimate business to have an online presence, which helps build trust and credibility. A well-designed website reflects professionalism, making […]

In today’s fast-paced, digital world, businesses across industries must adapt to stay competitive, and funeral service providers are no exception. With changing consumer behavior, it’s clear that clients are not going back to traditional ways. The shift in consumer preferences means business owners must meet their clients where they are. Those that don’t adapt will lose out. Fortunately, there are modern marketing strategies that can help funeral businesses stay relevant and competitive. Personalized Marketing Consumers expect personalized interactions. For funeral service providers, this means creating tailored services and communications that resonate during difficult times. Use segmented email campaigns to address specific client needs, and customize content that speaks directly to various audiences, such as families experiencing recent loss or those planning for the future. Search Engine Optimization (SEO) SEO remains critical for visibility. Optimize your website for local searches and […]

Written by Danielle Burmeister, Homesteaders Marketing Communications Manager A few years ago, I met a woman who had buried two husbands. The first died unexpectedly at a tragically young age, the second after a long, hard and well-fought battle with cancer. Kate bore the unmistakable signs of grief – strength and perseverance coupled with the quiet certainty that life is very, very precious. As you might imagine, her first husband passed away without making any plans for his funeral arrangements. At his age, there was no reason to think he needed to talk with his wife about how he wanted to be remembered, where he wanted to be laid to rest or even where he kept their important documents and financial information. When he died, Kate was left with a mountain of decisions to make, a funeral to arrange and […]