Nicole Vullo

Written by Wendy Russell Wiener, Managing Member, WRW Legal, PLLC During December, my law practice assisted clients with seven difference instances of “We _____ed the wrong body!”  In some of those cases, the blank was filled with “cremated”, in others with “interred”, in another with “delivered”.  And, yes, I said SEVEN in one month.  You might be thinking, “Wendy, just what type of clients do you have?!”  But, I assure you my clients are the best in our industry and profession. What did every single one of the incidents have in common?  Simple failure to pay attention.  That’s it.  In every case, a human failed to properly identify the decedent that they were retrieving from refrigeration and took the decedent they retrieved, which was the wrong decedent, to their final disposition or in one case to the wrong destination. So, […]

Contributed by the Lawyers at WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Henry Thompson As the new year approaches, each business should be engaged in both reflection and anticipation.  Ensuring that all your licenses, both facility and individual, are current and properly renewed is a key to ensuring you get off to a good start in 2025.  This seems such a basic idea which might be why so many businesses fail to secure, maintain and renew their licenses each year.  Consider these: Many state regulators’ budgets are supported, partly or wholly, by the fines the regulator generates from the industry. Put more simply, when you fail to renew your license the time you operate “on” the expired license is actually unlicensed practice.  States impose fines for unlicensed practice that range from small to $10,000 per occurrence and more. […]

In today’s digital world, having a strong online presence is no longer optional for businesses—it’s essential. This holds true also for funeral homes and cemeteries as well. A website serves as the cornerstone of your digital identity and provides an invaluable platform to showcase your products, services, and values. Regardless of the size or type of business, a website can be the key to your growth and success. Here is why having a website is critical for your business in 2024 and beyond. Increased Visibility and Accessibility A website is accessible 24/7, allowing potential customers to find and learn about your business anytime, anywhere. This presence expands your reach beyond local customers. Credibility and Professionalism Many families and clients expect a legitimate business to have an online presence, which helps build trust and credibility. A well-designed website reflects professionalism, making […]

In today’s fast-paced, digital world, businesses across industries must adapt to stay competitive, and funeral service providers are no exception. With changing consumer behavior, it’s clear that clients are not going back to traditional ways. The shift in consumer preferences means business owners must meet their clients where they are. Those that don’t adapt will lose out. Fortunately, there are modern marketing strategies that can help funeral businesses stay relevant and competitive. Personalized Marketing Consumers expect personalized interactions. For funeral service providers, this means creating tailored services and communications that resonate during difficult times. Use segmented email campaigns to address specific client needs, and customize content that speaks directly to various audiences, such as families experiencing recent loss or those planning for the future. Search Engine Optimization (SEO) SEO remains critical for visibility. Optimize your website for local searches and […]