May 29, 2022
Published by 
Dan Isard on May 29, 2022
Dan Isard on May 29, 2022I got my start in the financial services world by selling life insurance across the kitchen table to young families. Once, as I met with a 20-something couple, the husband told me it was ironic we were meeting because they had just found out the day before that his wife was pregnant. Sensing an opportunity, I immediately started to explain a family life insurance policy that offered coverage on the husband, the wife and any and all children once they were born. The premium was $25/month, however, which was a lot of money for a young couple in 1980. The husband said, “We will probably wait on this until the baby is born.” In hindsight, I now understand why my reply caused them to evict me from their home: “Why wait? Do you want to see if you like the […]
April 28, 2022
Published by 
Curtis Rostad on April 28, 2022
Curtis Rostad on April 28, 2022Have you ever been asked to provide information on your former employees? This is a common occurrence and can be complicated depending on what is being asked. Curtis Rostad provides his insights to this important question below. Question: I had a firm call me asking for information on a former employee who had applied for a job with them. I didn’t know what I could tell them. I have been told only to confirm that they used to work for us and their dates of employment. What is the law? Curtis Rostad: There is no federal employment law restricting what you can say about a former employee. The advice to disclose only employment dates comes from (overly) cautious attorneys that fear you might be sued by the former employee for defamation over what you might say. But you are not […]
April 28, 2022
Published by 
Nicole Vullo on April 28, 2022
Nicole Vullo on April 28, 2022To strengthen your business and be prepared for changing times, you must accept and embrace innovation. They say hindsight is 20/20, and while no one could have predicted the long-lasting impact the pandemic would have on our businesses, the truth is that most of these “new” marketing trends across the funeral and cemetery professions are actually not that new. Social media has been around. Google Ads were available as an advertising platform. Branding was always crucial, and having a functioning website was the norm. It’s just that, at the time, they were things we’d get around to implementing “eventually.” They were considered “nice to haves.” Now, when it’s vital to connect with client families in every way possible, these “new” trends have now become “need to haves.” I don’t want to bear bad news or be alarmist, but if you […]
April 28, 2022
Published by Dan Isard on April 28, 2022
Dan Isard on April 28, 2022As I attempt to transfer the knowledge I’ve learned over five decades in funeral service, I find I must ask questions as often as I answer them. Q1: Why is it important to set prices accurately? That sounds like a childlike question, but the way this profession sets prices would be an insult to most fifth graders. In 1985, the Federal Trade Commission (FTC) forced funeral homes to change from a “package pricing model” (the family buys the merchandise and everything else is thrown in) to an “itemized service fee and merchandise-pricing model.” This caused owners to start by guessing how to allocate their fees on the 16 Funeral Rule-required itemized goods and services to account for the loss in revenue caused by dropping the markup on merchandise from about five times to roughly two times. To make matters worse, […]
March 29, 2022
Published by 
Stephanie Ramsey on March 29, 2022
Stephanie Ramsey on March 29, 2022Scenario: Remember Sally and Steve Mooney from HR Case Study #22? They own Weacrematieu Cremation and Funeral Services located in the Southeastern United States. The Mooney’s have a thriving business in an area that is experiencing a growth in population as it is very attractive to both new businesses and potential employees. Weacrematieu case volume has been increasing year over year. Long-term employee retention has been a key focus for Sally and Steve which has led them to develop very attractive benefits and compensation packages. As part of their initiatives, they created an employee handbook and specific policies related to various benefits offered to employees. These policies include health, dental, and vision insurance, paid sick leave, vacation leave and a retirement plan. Within the employee handbook, the policies specifically outline how each benefit is provided or where to seek more […]