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“The number one thing cemeteries are doing wrong is not reaching people, assuming there’s no need for memorialization,” said Dan Isard, president of The Foresight Companies. “A cemetery is not just a point of interment, it’s a point of memories. We don’t go to a cemetery to visit our loved one who is buried there because we want to see their casket. We’re looking at the ground, remembering their life, remembering the memories. The same is true whether the body is cremated or buried.”

Recently, I was invited to speak at the Fourth Annual Cremation Strategies Conference, sponsored by Kates-Boylston Publications.  Being invited to speak on cremation to a room filled with death-care professionals, all of whom provide cremation services to families each and every week, is a daunting assignment. The Reality Primer of the Cremation Business – ACC March 2015

Funeral homes and cemeteries have gone from being sure-fire, profit-generators, to being management challenges in danger of losing money, if not going out of business entirely.  Here’s what you need to do about the situation. Rescue me-The 5 changes the funeral & cemetery professions must make – ICCFA March April 2015

In our February issue of AccountAbility (Accounting newsletter renamed), Diane DeClercq gives 5 tips for getting the most out of your relationship with your accountant. Accounting Newsletter February 2015

There is only one key to advance sales, and it makes or breaks a sales program: click below to find out more. The Key to Advance Sales – February ACC