July 30, 2024
Establishing a funeral home or cemetery business for future success is crucial for its longevity as well as for a smooth ownership transition. You must be proactive in this approach and take early steps as opposed to waiting for when it must be done. We asked Financial Analyst, Luke Potter to go into further detail on the process. Question: What steps can I do now in my business plan to set my funeral home up to be successful? Luke Potter: Setting up a funeral home for future success is essential for ensuring its longevity and the smooth transition of ownership. Proactive succession planning is a key component of this preparation. By identifying and mentoring potential successors early, whether they are family members or key employees, funeral directors can provide continuity and stability. Developing leadership skills and creating a comprehensive transition […]
June 27, 2024
Written by Wanda Sizemore, Homesteaders Director-Training & Development I have been fortunate to work in many funeral homes throughout my career, from all across the country. I have found that the differences between these businesses are significant, but in a lot of ways all funeral homes are alike: We are all here to serve families when they need us most, and that is true no matter what your role is in the funeral home. Like many of you, I came to the profession through personal tragedy after the unexpected loss of my mother and brother-in-law. In the days that followed, my family was understandably overwhelmed with grief and stress. When it became clear my boss at the time was not able to offer me the time and space I needed to process these catastrophic losses, I left my employer and […]
June 27, 2024
Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Why Momentum Matters: Transforming Your Funeral Home from Stagnation to Success and Making a Lasting Impact As the saying goes, a picture paints a thousand words, and the best way to illustrate a point is by telling a story. I would like to tell you the story of two different funeral home businesses. I cannot think of a more engaging way to stress the importance of your business having momentum than painting the picture representing the difference between two different business models – one that has it and pursues keeping it and one that doesn’t care. In this article I am going to tell you exactly why your business must have momentum for you to realize success. I am opening up my vault of experience and will be sharing […]
June 27, 2024
As the first half of 2024 comes to a close, it is time to take a look back at how the year has unfolded so far. I’m sure everyone established a budget at the start of 2024, and I’m also sure everyone has set aside time to review how they’ve done versus their expectations through the first six months of the year. Could you read my sarcasm there? Okay, maybe it’s a bit presumptive to assume everyone took time to budget their year out, especially since we’re talking about a profession that’s infamous for being a 24/7 commitment. But it is vitally important to our evolution as business owners to set goals each year, and then afterwards, reflect on our performance against those goals. This means that we must intermittently self-evaluate to identify times in which we may need to […]
June 27, 2024
Written by the lawyers of WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Over the last few years, consumers and the federal government have grown critical of “junk fees” in a variety of industries and professions. As a result, the Federal Trade Commission is promulgating new regulations designed to address junk fees. The funeral industry is wary of the FTC’s efforts here, and rightly so, which seem to go hand in hand, philosophically, with the potential revisions to the long-established Funeral Rule. Our office has been monitoring the discussion on junk fees and reviewing the proposed text of the regulations with an eye toward impact on the funeral industry. Junk fees are defined as mandatory fees which are omitted from advertised prices by businesses. All businesses will be subject to these regulations, if they become effective. The […]
June 27, 2024
Scenario: Oren Gibson is a fourth-generation owner-operator of Orville H. Gibson Funeral Home & Cremation Services in Sevierville, Tennessee. The business has been serving their community for over 100 years and is deeply and successfully entrenched in Sevierville with a sterling reputation. One Tuesday morning, Oren completed a routine monthly meeting with his entire staff and had just sat down at his desk to approve some invoices when he received a call from the receptionist. A lady named Missy was there to see him, and she had an urn in-hand. He peeked at his calendar and saw that there was not anything that had been scheduled, and the name “Missy” did not ring any bells. He had one funeral director on maternity leave and his other funeral director was off. Oren got up and braced himself for either what could […]
June 27, 2024
Start your succession game plan today by addressing these five critical items in your current business operations. I have recently finished watching the hit TV show “Succession,” and I can’t recall how many times I thought to myself, wow, this is stressful just watching. If you’re not familiar with the show, it’s based on the Roy family, which owns a large media business and whose father, the CEO, is reaching the age of retirement and looking to identify his successor. Multiple sons and daughters, along with some trusted advisors, all fight for pole position to be named the ultimate successor. While this show has clearly been over-dramatized, there are many things we can take from its premise, the first one being that it pays to plan for the future. From the 2023 NFDA Member Succession Planning Study, it was found […]
June 18, 2024
2024 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW Tracking and predicting consumer attitudes, opinions and behaviors about the funeral and cemetery profession. The goal of our Funeral and Cemetery Consumer Behavior Study (FCCBS), now in its fifth year has been to capture the opinions, attitudes, and behaviors of consumers regarding the funeral, cemetery, and cremation business. More than 5,000 consumers participated in the 2024 study, providing insights into how perceptions of the death care profession have changed. Additionally, for the second consecutive year, we have measured the perceptions of deathcare business insiders to get a better understanding of the gaps between our perception compared to actual consumer experience. This year, more than 240 Profession members shared their feedback. Download our report today to learn how to adapt and thrive in the future of funeral service by meeting the […]
May 29, 2024
In a significant move, the Federal Trade Commission (FTC) made waves in April by nullifying and prohibiting noncompete clauses in the majority of employment contracts. While this ruling raises questions for various sectors, its impact on funeral homes and cemeteries remains uncertain, primarily due to historical difficulties in enforcing overly broad noncompetes. Funeral directors’ agreements epitomize the type of contracts under scrutiny by the FTC. Understandably, no enterprise welcomes additional regulatory hurdles. Yet, within the funeral and cemetery profession, noncompete clauses provoke distinct relational and practical considerations. Reflecting on transactions dating back to the mid-1990s, the crux of the matter lies in the feasibility of restricting individuals from pursuing their livelihoods. It is important to note that limitations on professional mobility are problematic. However, perceptions may shift if ample compensation is provided for other reasons. The crux of the matter […]
May 29, 2024
Many times when our clients think of succession planning, they only think of the financial aspect of it. While this is a very important component, there is more too it when you are first getting started. In fact, one of the first steps is having the internal conversation with yourself and your team. We asked financial analyst, Taylor Weber to share her insights on this important first step in the succession planning process. Question: Other than financial planning, how can we start to prepare for Succession Planning Conversations internally? Taylor Weber: We often emphasize the equation plan + execution = success. This principle is particularly crucial when determining your exit strategy. With 55% of owners preferring to sell or transfer their business to a family member or current employee rather than a third party, succession planning becomes a vital and […]
May 29, 2024
A Crisis of Misunderstood Purpose: Why Funeral Homes Must Innovate to be Relevant and Attract Talent Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Is Your Website’s “About US” Tab Serving a Purpose? The funeral profession and most funeral home businesses are steeped in a rich history. If you take the time to click on the “About Us” tab on most funeral home websites, you will be able to read all about the history of that funeral home business. What you will be told is who started the business and how it has been handed over to the succeeding generations or how the business progressed with adding to the facilities and purchasing other funeral homes. You will read of the longevity of the business, conveying the message of stability; however, a history lesson doesn’t tell a potential […]
May 29, 2024
Across the ages, we’ve come up with some very creative ways to dispose of our dead. Yet to be answered for the future is what part funeral service will play in the circle of life. “In the sweat of your face shall you eat bread till you return to the ground, for out of it you were taken; for dust you are, and to dust you shall return.” – Genesis 3:19 NKJV According to the Book of Genesis, God’s curse upon mankind for eating the forbidden fruit was a life of labor and that all would die and return to the earth. The Christian burial rite expresses it as, “Earth to earth, ashes to ashes, dust to dust.” The opening song of The Lion King, composed by Elton John with lyrics by Tim Rice, calls it the Circle of Life […]





