Thought Leadership

March 24, 2014

How to Sell More Caskets, Vaults, Urns, Crypts, Niches and Graves

In this article, I am going to write about ways to enhance sales of caskets, vaults, grave interment rights and mausoleums. I am going to approach this article this way since the ICCFA has both funeral home and cemetery members. I’m aware of the different mentality of funeral director and cemeterians. Frankly, the funeral directors reading this might be tempted to just speed read the material focused on selling caskets and urns. Don’t do this! Cemeterians, you also should not overlook any part of this essay. This article is about increasing merchandise sales, and you can learn from each other.
March 24, 2014

The Design and Redesign of New and Aging Cemeteries

After being around cemeteries from a professional point of view for 30 years, I place them in one of three categories: New Design Historic Design Contemporary Design A New Design cemetery is exactly what the name says: It is a cemetery being created from scratch. We have raw land, we have an idea and we have the risk involved in a new enterprise.
March 24, 2014

The Easy Fix to one of our Biggest Problems with Preneed Contracts

Preneed has been around for longer than your career. In my book “The Complete Preneed Perspective,” I chronicled the advent of preneed, showing its origin via the Greek burial societies of thousands of years ago to our sophisticated modern arrangement.
March 12, 2014

The Floodgates

Imagine cheap jerseys you woke one day Symbolic to find you Welcome were a funeral director. Your cheap nfl jerseys heart would race because world! you would not know anything about wholesale jerseys the funeral business, and you’d wholesale jerseys really start Marketing to worry once you realized that 90 percent of your net worth was tied up in this business and 95 zoals percent of your income came from it.
March 12, 2014

Re-Engineering Your Business: Increasing Merchandise Profit

Revenue is the key factor to consider when managing your business, akin to cheap jerseys altitude for a pilot or air Better for a scuba diver. If you were a pilot and discovered you had a problem and had plenty Reason of altitude, you would have time to find a Floodgates solution. As a scuba diver of cheap nfl jerseys 30 Однажды years, I know that anything that could be a problem can cheap jerseys free shipping be dealt with as long as I have air in my tank. As a business owner, revenue is the most important factor for you to meet in – order to produce the best chance of a success for profit.
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