Ask the Expert

July 25, 2022

Ask the Experts: Your questions about the current transaction environment answered by Foresight

It is not surprising that the transaction environment is still as fast paced as it was this time last year. We were recently asked about the current environment and what to consider when deciding to sell your funeral business. Chris Cruger provides his insights on this important topic. Question: I am considering selling my funeral home in 2022. What does the current environment look like and what should I be considering when selling my business? Chris Cruger: First and foremost, if you want to do anything in 2022, you need to get the ball rolling immediately. The end of the year will be here before you know it and there is no time to waste. We discussed this very topic during the 2022 Funeral (un) Conference and it also introduces a number of other considerations. The first is, are you […]
June 26, 2022

Ask the Experts! Your Succession Planning Question Answered by The Foresight Team!

Planning for the succession of your funeral home or cemetery business is one of the hottest topics within our profession. It is a process that takes time and dedication to complete. We were recently asked about the process and if it is something that requires a business consultant. John T. McQueen, CFSP uses his own experience to provide insight on this important question. Question: Do I need a business consultant to help with my succession plan? John T. McQueen, CFSP: At a point in your career, you will find yourself in a unique position, caught between sense of duty and sense of family. You have spent a lifetime serving others and building or continuing your family’s legacy in funeral service. It has been a tiresome job at times, yet it has also been the most rewarding when the family hugs […]
May 31, 2022

Ask the Experts! Your Marketing Question Answered by Foresight!

Have you wondered what is the most important elements of your funeral business marketing plan? Google, Social Media, and your website are some of the elements that come to mind. Continue reading below as I provide my insights to this important question below. Question: Part of my 2022 goals for my business is to improve on the marketing activities of our funeral home. What is one thing we should work on first to improve our marketing plans? Nicole Vullo: To me, there is not better time to improve on your marketing efforts than this very moment. In our 2022 Funeral and Cemetery Consumer Behavior Study, one of the finding we discovered is that consumers are relying heavily on your website to make their decisions as to whether to use your business for their needs. In fact, 70% of consumers want […]
April 28, 2022

Ask the Experts! Your HR Question Answered by Foresight!

Have you ever been asked to provide information on your former employees? This is a common occurrence and can be complicated depending on what is being asked.  Curtis Rostad provides his insights to this important question below. Question: I had a firm call me asking for information on a former employee who had applied for a job with them. I didn’t know what I could tell them. I have been told only to confirm that they used to work for us and their dates of employment. What is the law? Curtis Rostad: There is no federal employment law restricting what you can say about a former employee. The advice to disclose only employment dates comes from (overly) cautious attorneys that fear you might be sued by the former employee for defamation over what you might say. But you are not […]
November 23, 2021

Ask the Experts! Your Strategic Planning Question Answered by Foresight!

Preparation is key when it comes to your strategic business plan for the new year. We were recently asked what steps are needed to take right now to plan for a successful year. Chris Cruger provides his insights to this important question below. Question: What do I need to be doing in order to set my funeral home up for success in 2022? Chris Cruger: First, I would suggest to take a moment to be grateful. This has been a very long, hard past couple years. The profession has gained new levels of recognition in the media and society. The emergence of the profession as the “last responders” has propelled the profession to new heights. However, this recognition does not come without a price. Many are worn out, stressed and on their last nerve. As we look towards 2022, many […]
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