Articles

September 26, 2025

Artificial Intelligence, Real Emotion

A personal account of the ways in which AI can preserve memories and facilitate the grieving process. “We should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it’s probably that … With artificial intelligence, we’re summoning the demon.” – Elon Musk, businessman and entrepreneur, Tesla, SpaceX and X “Artificial intelligence will never be a match for natural stupidity.”– Unknown “A year spent in artificial intelligence is enough to make one believe in God.” – Alan Perlis, computer scientist and professor, Purdue, Carnegie Mellon and Yale University “In a sense, artificial intelligence will be the ultimate tool because it will help us build all possible tools.” – K. Eric Drexler, engineer and author I usually begin my writings with a quote – sometimes sage, sometimes satirical – to highlight the general […]
September 25, 2025

Business Reality Check: The Cost of Holding On Too Long

Scenario: Paul Gibson, age 63, was the owner and operator of Gibson Funeral Home, a small-town funeral home in a micropolitan area of the Midwest. Paul had built a reputation over decades as a dependable figure in his community, serving approximately 140 families per year. With a lean operation staffed by only himself and another funeral director (also nearing retirement and uninterested in ownership), Paul found himself at a crossroads. After decades of running the funeral home, Paul was ready to retire. He had a two-year horizon before he planned to fully step away and become eligible for Medicare. Willing to consult for a buyer during that transition, Paul envisioned exiting the business gracefully. In 2023, he put the business on the market hoping to achieve a $3 million sale price, a figure based on inflated financials during the COVID-19 […]
September 25, 2025

The After-School Special

Why ongoing education is funeral service’s secret weapon, and six actionable steps you should take. If you remember the era of the “after-school special,” you’ll probably recall that these television shows weren’t just entertainment – they were designed to teach life lessons. The programs aimed to leave a meaningful impression and often tackled important topics through storylines that helped the audience reflect, learn and grow. The funeral service profession could benefit from this sentiment regarding lifelong learning. Today, the profession finds itself at a point where education – education for your teams and the families you serve – has become more important than ever. As consumer expectations shift and the complexity of your services increases, your ability to inform must grow in tandem. The Education Disconnect Now in its sixth year, the 2025 “Funeral & Cemetery Consumer Behavior Study” (FCCBS), […]
July 25, 2025

Ctrl + Alt + Del Your Old Marketing Plan

How to Stop Fighting the Algorithm and Start Winning the Modern Funeral Consumer Let me paint a picture. It’s 2007. You’ve got your first smartphone, your ringtone is probably “Low” by Flo Rida, and your marketing strategy? A yellow pages ad, maybe a billboard, and—if you were really ahead of the curve—a website that looked like it was designed by your nephew in high school. Fast forward to today. AI is writing love poems, algorithms decide who sees what before they’ve even thought about needing it, and TikTok influencers are selling everything from shampoo to caskets (seriously). So, let me ask you this: has your marketing plan kept up with the times… or is it still buffering? If your strategy could use a reboot, don’t worry. It’s not too late to Ctrl + Alt + Del your old plan and […]
July 25, 2025

Is Your Firm’s Health Helping or Hurting Yours?

Funeral and cemetery professionals are natural caregivers. They serve grieving families with empathy, walk alongside them during life’s hard moments, and ensure that every detail of every service is handled with care. But in the process of supporting others, those same caregivers can neglect their own needs and those of their firm. There’s a lot of talk about self-care these days – and for good reason. Burnout and compassion fatigue are real risks in funeral service. But self-care isn’t just about bubble baths and meditation. It’s also about financial clarity, operational stability and long-term peace of mind. In short, it’s about taking care of your funeral home, too. One of the most powerful means of professional self-care is something many funeral directors only associate with selling their firm: a business valuation. This article reframes that misconception and demonstrates that a […]
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