June 27, 2024
Published by 
Nicole Vullo on June 27, 2024
Nicole Vullo on June 27, 2024Written by the lawyers of WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Over the last few years, consumers and the federal government have grown critical of “junk fees” in a variety of industries and professions. As a result, the Federal Trade Commission is promulgating new regulations designed to address junk fees. The funeral industry is wary of the FTC’s efforts here, and rightly so, which seem to go hand in hand, philosophically, with the potential revisions to the long-established Funeral Rule. Our office has been monitoring the discussion on junk fees and reviewing the proposed text of the regulations with an eye toward impact on the funeral industry. Junk fees are defined as mandatory fees which are omitted from advertised prices by businesses. All businesses will be subject to these regulations, if they become effective. The […]
June 18, 2024
Published by Nicole Vullo on June 18, 2024
Nicole Vullo on June 18, 20242024 Funeral and Cemetery Consumer Behavior Study Insights Summary DOWNLOAD NOW Tracking and predicting consumer attitudes, opinions and behaviors about the funeral and cemetery profession. The goal of our Funeral and Cemetery Consumer Behavior Study (FCCBS), now in its fifth year has been to capture the opinions, attitudes, and behaviors of consumers regarding the funeral, cemetery, and cremation business. More than 5,000 consumers participated in the 2024 study, providing insights into how perceptions of the death care profession have changed. Additionally, for the second consecutive year, we have measured the perceptions of deathcare business insiders to get a better understanding of the gaps between our perception compared to actual consumer experience. This year, more than 240 Profession members shared their feedback. Download our report today to learn how to adapt and thrive in the future of funeral service by meeting the […]
May 29, 2024
Published by Nicole Vullo on May 29, 2024
Nicole Vullo on May 29, 2024A Crisis of Misunderstood Purpose: Why Funeral Homes Must Innovate to be Relevant and Attract Talent Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Is Your Website’s “About US” Tab Serving a Purpose? The funeral profession and most funeral home businesses are steeped in a rich history. If you take the time to click on the “About Us” tab on most funeral home websites, you will be able to read all about the history of that funeral home business. What you will be told is who started the business and how it has been handed over to the succeeding generations or how the business progressed with adding to the facilities and purchasing other funeral homes. You will read of the longevity of the business, conveying the message of stability; however, a history lesson doesn’t tell a potential […]
April 28, 2024
Published by Nicole Vullo on April 28, 2024
Nicole Vullo on April 28, 2024How Seeing My Dad in His Casket Helped Me Mourn His Death Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services We are continuing in our series of articles “Strategic Evolution Blueprint for Funeral Home Owners”. In previous articles I wrote about the importance of embracing change and having a “Strategic Evolution” blueprint for your funeral business. I have also covered topics like rethinking consumer needs in the funeral profession, the difference between three very different funeral home business models, and why I encourage you to think outside the funeral home box so to speak and start thinking “What’s my Mission?” as it pertains to the operation of your business. This month, I want to encourage you to reframe your thinking about ceremonies and specifically the importance of having the decedent’s physical body present for the ceremony. My […]
March 28, 2024
Published by Nicole Vullo on March 28, 2024
Nicole Vullo on March 28, 2024Are You Part of the Death Care Industry or Are You Part of the Funeral Profession or Are You Playing in the Middle of the Road? In our next installment of Ask the Owners, Diann Anderson, formerly of Anderson Funeral & Cremation Services asks you to consider what category your business model falls into. She encourages you to pick one lane and get out of the middle: What sets a business apart? What drives a consumer to choose one business over another business that operates in the same sector? When it comes to purchasing real estate most everyone agrees that the biggest determination of a property’s value is “Location… Location …Location …” Of course, there’s many more factors that must go into the decision, but most realtors agree that location is one of the most important aspects of a property. […]