Nicole Vullo

August 29, 2024

Why Prearrange? The Most Compelling Reasons for Your Client Families

Written by Danielle Burmeister, Homesteaders Marketing Communications Manager A few years ago, I met a woman who had buried two husbands. The first died unexpectedly at a tragically young age, the second after a long, hard and well-fought battle with cancer. Kate bore the unmistakable signs of grief – strength and perseverance coupled with the quiet certainty that life is very, very precious. As you might imagine, her first husband passed away without making any plans for his funeral arrangements. At his age, there was no reason to think he needed to talk with his wife about how he wanted to be remembered, where he wanted to be laid to rest or even where he kept their important documents and financial information. When he died, Kate was left with a mountain of decisions to make, a funeral to arrange and […]
July 30, 2024

What’s with the Dirty Carpet and Stale Donuts?

Three Things You Can Do Right Now to Future Proof Your Business According to a recent article published by the University of Kansas School of Education & Human Sciences1, the U.S. education system “has been struggling to keep up with other countries in terms of educational performance … The consequences of this educational gap are far-reaching … The USA is now the worst-educated workforce in the industrialized world.” Based on the results of our 2024 Funeral & Cemetery Consumer Behavior Study (FCCBS) , the U.S. funeral and cemetery profession may just be in a similar position when it comes to educating consumers about both its products and services … and itself. And that’s not all. Other data from recent studies highlight another key challenge facing the funeral and cemetery industry: an impending avalanche of customers who live their lives online […]
June 27, 2024

Why Your Pre-need Program Isn’t All It Could Be… And What You Can Do to Change It

Written by Wanda Sizemore, Homesteaders Director-Training & Development I have been fortunate to work in many funeral homes throughout my career, from all across the country. I have found that the differences between these businesses are significant, but in a lot of ways all funeral homes are alike: We are all here to serve families when they need us most, and that is true no matter what your role is in the funeral home. Like many of you, I came to the profession through personal tragedy after the unexpected loss of my mother and brother-in-law. In the days that followed, my family was understandably overwhelmed with grief and stress. When it became clear my boss at the time was not able to offer me the time and space I needed to process these catastrophic losses, I left my employer and […]
June 27, 2024

Ask the Owners: This is Not a Dress Rehearsal! You Are Meant for More!

Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Why Momentum Matters: Transforming Your Funeral Home from Stagnation to Success and Making a Lasting Impact As the saying goes, a picture paints a thousand words, and the best way to illustrate a point is by telling a story.  I would like to tell you the story of two different funeral home businesses.  I cannot think of a more engaging way to stress the importance of your business having momentum than painting the picture representing the difference between two different business models – one that has it and pursues keeping it and one that doesn’t care.  In this article I am going to tell you exactly why your business must have momentum for you to realize success. I am opening up my vault of experience and will be sharing […]
June 27, 2024

The FTC’s Proposed Regulation of Junk Fees and The Effects on The Funeral Profession

Written by the lawyers of WRW Legal, PLLC:  Wendy Russell Wiener, Lauren Pettine and Hank Thompson. Over the last few years, consumers and the federal government have grown critical of “junk fees” in a variety of industries and professions. As a result, the Federal Trade Commission is promulgating new regulations designed to address junk fees.  The funeral industry is wary of the FTC’s efforts here, and rightly so, which seem to go hand in hand, philosophically, with the potential revisions to the long-established Funeral Rule. Our office has been monitoring the discussion on junk fees and reviewing the proposed text of the regulations with an eye toward impact on the funeral industry. Junk fees are defined as mandatory fees which are omitted from advertised prices by businesses. All businesses will be subject to these regulations, if they become effective. The […]
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