April 19, 2023
Published by 
Dan Isard on April 19, 2023
Dan Isard on April 19, 2023In the disco age, the “Side Hustle” was a dance move. For me, growing up in Philadelphia, the side hustle was something altogether different. Today, that phrase has been resurrected by “gig workers” and others looking to make a little extra cash. Now, I’m not suggesting that funeral directors should try to generate extra money by dancing or otherwise. I’m just thinking about the future because the future for funeral service is vexing. I see costs for labor skyrocketing, assuming you can even find licensed people to hire. I see the number of price-focused consumers rising from the current 5% of at-need families to almost 20%. I see more pressure on the amount of revenue generated per call due to limitations on consumer spending, shortfalls on preneed crediting rates and the increasing preference for cremation. Unfortunately, any time businesses experience […]
March 20, 2023
Published by Dan Isard on March 20, 2023
Dan Isard on March 20, 2023What Is the Solution for the Continuity of a Perpetual Business? The age of most companies in the United States is relatively young. Even those huge companies on the Dow Jones (DJIA) are on average barely 20 years old. When we use the concept of a cemetery, they are intended to be perpetual. Perpetual is forever, which is longer than 20 years. While the anticipation of an on-going concern might be into perpetuity, no company on the DJIA can assert that they are committed to running their company in perpetuity. That is what makes a cemetery business so unique. Funeral homes are a bit different in their on-going concern mentality. Funeral home owners have a mentality of a perpetual provider. However, their historical reliance on a building makes the funeral home a business that is immobile. This means the business […]
March 20, 2023
Published by Dan Isard on March 20, 2023
Dan Isard on March 20, 2023A cobbler with no shoes is just unheard of, and a funeral director without an estate plan should follow suit. How can you – someone who confronts daily the reality of death – ignore the fact that all of us are going to die at some point? If you respect the fact that you will die someday, then you have the right/obligation to plan how you want to transfer your assets to those around you. This article offers some insight into the key points of estate planning. ASSET TRANSFER METHODS There are usually a few things you’ll want to accomplish when creating your estate plan, the first of which involves determining who should be protected by the use of your assets until your death. Next, decide how to provide for the transfer of those assets to the intended parties. Lastly, […]
February 23, 2023
Published by Dan Isard on February 23, 2023
Dan Isard on February 23, 2023It is a simple matter. When you make an advance sale of an interment right, do you at the same time make an advance sale of the Opening/Closing (O&C)? In my 40-year career, I have never seen such a simple question cause so much disagreement. Let me make sure we all understand the description of the simple matter at hand. For any interment, in the ground or above ground, for a caskets interment or an urn inurnment, there needs to be a service for opening the crypt, grave, or niche. Once opened, after placing the human remains in the site, you close the grave or ground niche by refilling earth or closing the door panel of the above ground niche or crypt. It is a simple act. We all charge for it. The question is not whether to charge at […]
February 23, 2023
Published by Dan Isard on February 23, 2023
Dan Isard on February 23, 2023I just returned from the annual conclave of GIFS (Geeks In Funeral Service), which I have chaired for many years. Our meeting was well attended; we filled every seat in the Volkswagen van we rented (our budget is small). Significantly, every member arrived at the same conclusion: We need to promote a new metric in the financial analysis of funeral homes. You see, before I joined the group in the 1980s, the prior generation of GIFS had created “average revenue per call” and “casketing rate” as key metrics. We used those two stalwart mathematical assessments, along with ratios, to understand “accounts receivable days” and “number of licensees per 100 calls.” Early in my GIFS tenure, we eliminated the word “livery,” which was later to be replaced by “Ubers in the procession.” And now, after exhaustive study, we are prepared to […]