June 27, 2023
Published by 
Dan Isard on June 27, 2023
Dan Isard on June 27, 2023Part One During the past five decades of my career, I’ve had to learn the funeral service profession’s key performance indicators. (We cool geeks just say KPI.) Many of them I had to disprove. Many I had to segregate based on operating factors. Many of them I had to defend from stupid but assertive people. This month, I will try to influence you to follow these KPI as of 2023 and for the foreseeable future. First, you need to know what a KPI is and why we, as business operators, use them. A key performance indicator is a uniformly accepted analysis point that helps you run your business. These analysis points usually involve a computation of at least two key points of operation. For example, dividing revenue by total cases results in a well-known KPI called average revenue per call. […]
May 29, 2023
Published by Dan Isard on May 29, 2023
Dan Isard on May 29, 2023I have attended ICCFA Conventions for decades. I go back to the ACA and when most people knew about half of the membership without looking at the lapel name cards! Yet, most cemeterians don’t seem to retire. Since the ICCFA morphed from the ACA and ICFA, today’s membership is a blend of cemeterians, funeral directors and cremationists. So the matter of retirement is not just a cemeterian problem, it is an industry wide problem. It is just the cemeterians have less options to plug the financial asset gap available to funeral home owners and cremation company owners. Allow me to elaborate. Paraphrasing Old Benjamin Franklin, there are only two things that are certain in life, retirement or death before retirement. As to the later, people can buy life insurance to provide for those they are responsible to care for. As […]
May 29, 2023
Published by Dan Isard on May 29, 2023
Dan Isard on May 29, 2023Funeral home owners and staff, for the most part, are technophobic. Despite this, every reason exists for them to embrace and effectively use technology to improve both their business and their customer service. So, I beseech you to either embrace it or hire some 17-year-old kid to do it for you. Funeral service has always hated technology, however. The last technology this profession universally adopted was gravity! Cremation remained a limited service before we could automate a crematory. The first manually operated cremation in the 1880s actually took three days to complete. Even with the automation of the modern retort, a few fires still destroy the crematory, and sometimes the building, each year. Another technology – the telephone – helped save time but, most importantly, gave way to the answering service. Why? Because nothing costs funeral homes more money than […]
April 19, 2023
Published by Dan Isard on April 19, 2023
Dan Isard on April 19, 2023In the disco age, the “Side Hustle” was a dance move. For me, growing up in Philadelphia, the side hustle was something altogether different. Today, that phrase has been resurrected by “gig workers” and others looking to make a little extra cash. Now, I’m not suggesting that funeral directors should try to generate extra money by dancing or otherwise. I’m just thinking about the future because the future for funeral service is vexing. I see costs for labor skyrocketing, assuming you can even find licensed people to hire. I see the number of price-focused consumers rising from the current 5% of at-need families to almost 20%. I see more pressure on the amount of revenue generated per call due to limitations on consumer spending, shortfalls on preneed crediting rates and the increasing preference for cremation. Unfortunately, any time businesses experience […]
March 20, 2023
Published by Dan Isard on March 20, 2023
Dan Isard on March 20, 2023What Is the Solution for the Continuity of a Perpetual Business? The age of most companies in the United States is relatively young. Even those huge companies on the Dow Jones (DJIA) are on average barely 20 years old. When we use the concept of a cemetery, they are intended to be perpetual. Perpetual is forever, which is longer than 20 years. While the anticipation of an on-going concern might be into perpetuity, no company on the DJIA can assert that they are committed to running their company in perpetuity. That is what makes a cemetery business so unique. Funeral homes are a bit different in their on-going concern mentality. Funeral home owners have a mentality of a perpetual provider. However, their historical reliance on a building makes the funeral home a business that is immobile. This means the business […]
March 20, 2023
Published by Dan Isard on March 20, 2023
Dan Isard on March 20, 2023A cobbler with no shoes is just unheard of, and a funeral director without an estate plan should follow suit. How can you – someone who confronts daily the reality of death – ignore the fact that all of us are going to die at some point? If you respect the fact that you will die someday, then you have the right/obligation to plan how you want to transfer your assets to those around you. This article offers some insight into the key points of estate planning. ASSET TRANSFER METHODS There are usually a few things you’ll want to accomplish when creating your estate plan, the first of which involves determining who should be protected by the use of your assets until your death. Next, decide how to provide for the transfer of those assets to the intended parties. Lastly, […]
February 23, 2023
Published by Dan Isard on February 23, 2023
Dan Isard on February 23, 2023It is a simple matter. When you make an advance sale of an interment right, do you at the same time make an advance sale of the Opening/Closing (O&C)? In my 40-year career, I have never seen such a simple question cause so much disagreement. Let me make sure we all understand the description of the simple matter at hand. For any interment, in the ground or above ground, for a caskets interment or an urn inurnment, there needs to be a service for opening the crypt, grave, or niche. Once opened, after placing the human remains in the site, you close the grave or ground niche by refilling earth or closing the door panel of the above ground niche or crypt. It is a simple act. We all charge for it. The question is not whether to charge at […]
February 23, 2023
Published by Dan Isard on February 23, 2023
Dan Isard on February 23, 2023I just returned from the annual conclave of GIFS (Geeks In Funeral Service), which I have chaired for many years. Our meeting was well attended; we filled every seat in the Volkswagen van we rented (our budget is small). Significantly, every member arrived at the same conclusion: We need to promote a new metric in the financial analysis of funeral homes. You see, before I joined the group in the 1980s, the prior generation of GIFS had created “average revenue per call” and “casketing rate” as key metrics. We used those two stalwart mathematical assessments, along with ratios, to understand “accounts receivable days” and “number of licensees per 100 calls.” Early in my GIFS tenure, we eliminated the word “livery,” which was later to be replaced by “Ubers in the procession.” And now, after exhaustive study, we are prepared to […]
January 26, 2023
Published by Dan Isard on January 26, 2023
Dan Isard on January 26, 2023Neglecting Your Cemetery Grounds Could Ruin Your Reputation It was like a scene from a Hollywood movie. Coffins were dangling on the side of a building containing burial niches from four stories up. Coffins containing people’s loved ones exposed and in danger of severe damage after the wall of the building known as The Resurrection collapsed on the grounds of the oldest cemetery in Naples, Italy. Pictures certainly are worth more than words when the press grabs a candid shot of such a horrific scene. No one was physically injured in the collapse. But the families of those who dangled were emotionally injured and even held a protest to hold the city officials accountable for their alleged poor management of the public cemetery. Unfortunately, this was the second incident occurring this year at the cemetery. In January, about 300 burial […]
January 23, 2023
Published by Dan Isard on January 23, 2023
Dan Isard on January 23, 2023The first funeral home profit and loss statement I ever saw showed that the firm had spent $30,000 on “escort services.” Back then, my immediate, uninformed reactions were, “That’s not deductible!” and “What a pervert!” I have grown smarter in the past 40 years, and my goal now is to leave this profession smarter and better prepared for the future than it was when I first encountered it in 1985. On New Year’s Eve, as we toast to auld lang syne, we often promise to all within earshot our forthcoming resolutions to do better. Thus, we might promise to lose weight, be a more caring spouse, not curse as much and other superficial things. On New Year’s morning, however, while eating our third doughnut, defending ourselves from the criticism of our spouse for eating three doughnuts and cursing the jelly […]
January 23, 2023
Published by Dan Isard on January 23, 2023
Dan Isard on January 23, 2023…and How to Beat Them at Their Own Game “Those who cannot remember the past are condemned to repeat it.” – George Santayana It was in the early 1980s the Federal Trade Commission started to investigate the way funeral homes charged for their services. Back then – more than two generations ago – when a death occurred, the consumer purchased the casket and vault and received all the other services of the funeral home. This included the removal of the body, arrangement planning, preparation of the body, livery of the deceased body and the family as well as the use of the funeral home for a gathering or the funeral home would bring the body to the place of worship for a visitation and/or service. Ultimately, the funeral home brought the casketed body to the cemetery for interment. You got […]
December 19, 2022
Published by Dan Isard on December 19, 2022
Dan Isard on December 19, 2022The Hatfields vs. The McCoys; the Cattle Grazers vs. The Sheep Ranchers; David vs. Goliath; North vs. South; Funeral Homes vs. Cemeteries. All of these Polar opposites are competing forces, but none is the equal of the constant battle for dominance or avoidance of fear as the funeral versus cemetery forces. Of the almost 20,000 funeral homes and about 8,000 cemeteries, less than 5% represent a marriage of the Two forces, which we call a “combo.” Over time, the funeral directors were afraid of the cemeteries out competing them, so in some states they passed laws outlawing the combined ownership of funeral homes by cemeteries. In some states, it was never a spoken issue but whispered as a point of concern. In all reality, over my lifetime witnessing the operations of marketing efforts nationwide, the Combo is the high ground […]