Blog

Written by Welton Hong, Ring Ring Marketing As Google phases out third-party cookies by the end of 2025, funeral home owners must prepare for a major shift in how they attract, track and retain potential client families. For years, third-party cookies allowed businesses to follow users across websites, serve personalized ads and gather valuable behavioral data. Now, with that capability vanishing, death-care professionals need to double down on first-party data and relationship-driven marketing. Before we explore how funeral homes can stay competitive, maintain market share and grow in a cookie-less future, why are third-party cookies disappearing in the first place? Google’s decision to remove third-party cookies from Chrome — the most widely used browser — follows growing concerns over online privacy and consumer data protection. Without these cookies, advertisers and businesses lose visibility into user behavior across the web, making […]

Written by Wendy Russell Wiener, Esq., Managing Member, WRW Legal, PLLC While the “Big Beautiful Bill” is having an impact on many businesses, including some funeral homes and cemeteries, there is another major “event” that may be having an even bigger direct impact on deathcare:  The Mortician.  No television show has had a more significant impact on the business of cremation in recent memory than The Mortician, HBO Max’s most watched documentary in the last five years. In case you haven’t watched, The Mortician tells the 1980s story of David Sconce and the Lamb Funeral Home in Pasadena, California.  His list of crimes is long and includes mutilating human remains, criminal activity related to cremations, collecting and selling organs and tissues, even arranging murder for hire against his competitors.  The sharpest hook for viewers of the trust sordid tale, however, […]

In a recent internal training, we explored a concept that’s becoming increasingly important for anyone advising clients through a sale: not all buyers are created equal. Just like sellers have unique goals—some want to maximize their financial return, others care deeply about legacy or employee retention—buyers, too, come to the table with distinct motivations, strategies, and investment theses. The more we understand these buyer personas, the better equipped we are to match the right buyer to the right seller and guide our clients with clarity and confidence. Big vs. Small: Scale Matters Large national consolidators often operate with deep financial resources, strict investment criteria, and long-term development strategies. These buyers typically look for strong pre-need programs, growth potential in larger metro markets, or synergies within their existing footprint. Their financial strength allows them to be selective, highly analytical, and competitive […]

In funeral service, first impressions aren’t optional — they’re foundational. We don’t get the luxury of a second chance. Whether it’s a family walking through your doors, calling in the middle of the night, or googling you while sitting in an ICU waiting room, that first contact sets the tone for everything that follows. And here’s the kicker: that first impression might happen in the arrangement room — but it probably happens long before that. The family may have already decided to call you before you ever speak. Maybe it was your hearse they saw last year at a neighbor’s service. Maybe it was the way your staff carried themselves at a community event. Maybe it was your website — easy to use, or a mess of outdated links and confusion. Or maybe it was your name coming up in […]