November 25, 2024
Published by 
Gabriel Ngo on November 25, 2024
Gabriel Ngo on November 25, 2024Transparency’s Importance in Deathcare’s Online Pricing It almost seems as though The Dalai Lama’s quote is specifically directed at this crossroads where we are, concerning consumer sentiments and online pricing of funeral and cemetery services and goods. I know that you all are probably tired of hearing or reading about online pricing. In the future, we all anticipate having online pricing become a requirement by the Federal Trade Commission (FTC) in some form, shape, or fashion. For some of you, your state already has mandated that you publish your pricing online. This article, however, is not about the FTC, any mandates, or requirements, etc., it is about what consumers want in this ever-advancing technological world, and why you should give it to them: As of 2022, Baby Boomers make up roughly 21% of the population in the United States. Generation […]
November 25, 2024
Published by 
Jarod Bernat on November 25, 2024
Jarod Bernat on November 25, 2024The highs and lows of business valuation and the tools and processes you need in place for a successful transfer of ownership. It’s been difficult not to notice the craziness happening all around us and how it impacts the economy in turn. Just consider that the funeral service profession also experienced some of the most significant ups and downs throughout the COVID pandemic and its aftermath. With death rates fluctuating year to year and competent staffing becoming increasingly more difficult to retain, combined with the overall shift in the economic environment today, tracking the value of your business has been anything but linear lately. In the 2023 NFDA Member Succession Planning Study, only 53.1% of owners surveyed responded that they knew the value of their business. Even then, this does not differentiate “yes” responses among those who know the value […]
November 25, 2024
Published by 
Nicole Vullo on November 25, 2024
Nicole Vullo on November 25, 2024Contributed by the Lawyers at WRW Legal, PLLC: Wendy Russell Wiener, Lauren Pettine and Henry Thompson As the new year approaches, each business should be engaged in both reflection and anticipation. Ensuring that all your licenses, both facility and individual, are current and properly renewed is a key to ensuring you get off to a good start in 2025. This seems such a basic idea which might be why so many businesses fail to secure, maintain and renew their licenses each year. Consider these: Many state regulators’ budgets are supported, partly or wholly, by the fines the regulator generates from the industry. Put more simply, when you fail to renew your license the time you operate “on” the expired license is actually unlicensed practice. States impose fines for unlicensed practice that range from small to $10,000 per occurrence and more. […]
November 25, 2024
Published by 
Luke Potter on November 25, 2024
Luke Potter on November 25, 2024A SWOT analysis is a strategic planning tool that helps businesses and organizations assess their internal strengths and weaknesses, as well as the external opportunities and threats they face. The acronym stands for Strengths, Weaknesses, Opportunities, and Threats. By conducting a SWOT analysis, an organization can gain valuable insights into where it stands in the market, what it does well, where it may be falling short, and how it can capitalize on emerging trends or mitigate potential risks. For funeral home operators, performing a SWOT analysis is crucial to improving service quality, boosting customer satisfaction, and staying competitive in a market that requires sensitivity, professionalism, and trust. What is a SWOT Analysis? A SWOT analysis involves evaluating both internal and external factors that can influence a business’s performance. The internal factors include strengths and weaknesses, while external factors encompass opportunities […]
November 25, 2024
Published by Nicole Vullo on November 25, 2024
Nicole Vullo on November 25, 2024In today’s digital world, having a strong online presence is no longer optional for businesses—it’s essential. This holds true also for funeral homes and cemeteries as well. A website serves as the cornerstone of your digital identity and provides an invaluable platform to showcase your products, services, and values. Regardless of the size or type of business, a website can be the key to your growth and success. Here is why having a website is critical for your business in 2024 and beyond. Increased Visibility and Accessibility A website is accessible 24/7, allowing potential customers to find and learn about your business anytime, anywhere. This presence expands your reach beyond local customers. Credibility and Professionalism Many families and clients expect a legitimate business to have an online presence, which helps build trust and credibility. A well-designed website reflects professionalism, making […]