October 3, 2017
September 22, 2017
Published by 
Dan Isard on September 22, 2017
Dan Isard on September 22, 2017Why is it that consumers don’t revere caskets and urns like the vast majority in the funeral profession? Undoubtedly, caskets and urns are elements of a funeral. But, unless there is some form of spectacular customization, both are containers for human remains. Marketing by the big casket companies shifted focus away from services to their manufactured products, thus attempting to make caskets and urns the centerpiece of a funeral. Unfortunately, while this brilliant marketing was taking place, the price of caskets skyrocketed and prices for services stagnated. The tragedy is many professionals drank the Kool-Aid. Their own service charges lagged, thus contributing to the now-lackluster funeral home profit margin of around 7 percent. For those that do not know, there was a time I worked for a big casket company. Thus, I have firsthand knowledge regarding products, contracts, marketing and […]
September 22, 2017
Published by 
Stephanie Ramsey on September 22, 2017
Stephanie Ramsey on September 22, 2017HR Reality Check: Yep, the Stories are True! HR Case Study #7 Scenario: Clyde Smith owns and operates the Smith Family Funeral Home in a suburban southwestern town. He is well known in the community and provides several part-time positions to a number of local college students. As far as Clyde is concerned, the work environment at his facility is professional and friendly. This all changed when two of his part-time employees entered his office late one Friday afternoon clearly arguing. He also noted that the mouth of the 19-year-old, Billy, was very red. Sara, his 22-year-old co-worker, was very clearly agitated. Immediately upon entering his office, they both started talking at once to explain their position. As they began talking over each other, Clyde had trouble understanding the details of what had happened. However, one fact was crystal clear; […]
September 13, 2017
Published by Dan Isard on September 13, 2017
Dan Isard on September 13, 2017