July 25, 2025
How to Stop Fighting the Algorithm and Start Winning the Modern Funeral Consumer Let me paint a picture. It’s 2007. You’ve got your first smartphone, your ringtone is probably “Low” by Flo Rida, and your marketing strategy? A yellow pages ad, maybe a billboard, and—if you were really ahead of the curve—a website that looked like it was designed by your nephew in high school. Fast forward to today. AI is writing love poems, algorithms decide who sees what before they’ve even thought about needing it, and TikTok influencers are selling everything from shampoo to caskets (seriously). So, let me ask you this: has your marketing plan kept up with the times… or is it still buffering? If your strategy could use a reboot, don’t worry. It’s not too late to Ctrl + Alt + Del your old plan and […]
July 25, 2025
Funeral and cemetery professionals are natural caregivers. They serve grieving families with empathy, walk alongside them during life’s hard moments, and ensure that every detail of every service is handled with care. But in the process of supporting others, those same caregivers can neglect their own needs and those of their firm. There’s a lot of talk about self-care these days – and for good reason. Burnout and compassion fatigue are real risks in funeral service. But self-care isn’t just about bubble baths and meditation. It’s also about financial clarity, operational stability and long-term peace of mind. In short, it’s about taking care of your funeral home, too. One of the most powerful means of professional self-care is something many funeral directors only associate with selling their firm: a business valuation. This article reframes that misconception and demonstrates that a […]
June 25, 2025
There’s no perfect script for telling your team you’re selling the funeral home—but there is a wrong way. That’s not addressing it head on, keeping things vague, or waiting too long and letting your staff hear it from third parties like their casket rep. In a profession built on trust and relationships, that kind of surprise doesn’t just bruise morale—it can erode the culture you spent a career building. Selling your funeral home isn’t just a transaction. You’re handing over something deeply personal—a community institution, a brand your team helped shape, a space where families found comfort. When staff are kept in the dark until the last second, it stirs panic, invites rumors, and makes buyers wonder if they’re inheriting a team—or a time bomb. Here’s how to do it better. These aren’t just bullet points from a handbook—they’re lessons […]
June 25, 2025
Most funeral home owners don’t spend much time digging into financial statements— and understandably so. Your focus is on families, staff, facilities, and the day-to-day operations that make your business what it is. But when the time comes to plan for retirement, transition ownership, or even apply for financing, the numbers matter. And often, they don’t reflect the full picture. Recasting financials is the process of adjusting your financial statements to show the true earning potential of your business. It’s not accounting manipulation—it’s about separating personal or one-time expenses from your actual operational performance so a buyer, bank, or successor sees the business as you run it, not just as it appears on paper. For many funeral home owners, traditional financial statements understate profitability because they’re built around minimizing taxes. You may run personal expenses through the business, like a […]
June 23, 2025
Written By Jennifer Graziano, Coxe & Graziano Funeral Home There are many seismic shifts that have rattled the foundation of funeral service in recent years. The funeral consumer has changed; it’s all about getting the most while paying the least. Couple this with industry challenges; a dire shortage of labor and a steady decline of qualified candidates seeking entry into the field, and the situation grows grimmer. The challenges we face on both the consumer and labor fronts are not readily solvable but there are steps we can take to mitigate the impact. Among them, employing a cooperative and combined approach amongst funeral homes and working together to rebrand the industry by setting new norms and standards. On the consumer front, we can attribute this latitudinal shift behavior to the post-Covid societal trends of the world we live in. Everything […]




