Ask the Owner

August 28, 2025

A Doula in the Deathcare Space, and What it Mean to Us

Written By Jen Graziano, Attorney, Licensed Funeral Director NY/CT Coxe & Graziano Funeral Home Recent headlines were made in the State of Indiana regarding a “death doula” and a question of her infringement on the stringent rules and regulations that govern the death care industry. As funeral directors are aware that we are bound by both federal and state regulatory guidelines that affect our ability to discuss funeral arrangements with families.  The mere mention of “cost” or “price” trigger a cold and callous passage of price menu into the client’s hands.  (That’s a conversation for another day).  Despite the federal and state confines we’ve long been placed under, which dictate how we charge, what we can charge for and how we can present said charges, in comes the “doula” with free-flowing discussions on these same topics.  It’s a quandary, but […]
July 25, 2025

It’s Not a Simple Cremation…Tips on educating client families for better results in the funeral home

Written By Jen Graziano, Attorney, Licensed Funeral Director NY/CT Coxe & Graziano Funeral Home If funeral directors were surveyed and asked how many times they’ve heard a family call say, “I’m just looking for a simple cremation” the numbers would be astounding.   These calls seem to come with far more frequency these days.  Funeral directors often find themselves in a tug of war, fighting to keep the family yet also fighting to protect their bottom line.  To all those who have longed looked with envy upon our industry for its inherent “recession proof” nature, rest assured, we are fighting for our life every day in the battle against a new consumer, a consumer with no regard for the sacred nature of our work. While volume may rise each year for a funeral home, revenue margins per case are noticeably shrinking […]
June 23, 2025

Colleagues vs. Competitors: Why Working Together Will Enable Us to Face New Industry Challenges

Written By Jennifer Graziano, Coxe & Graziano Funeral Home There are many seismic shifts that have rattled the foundation of funeral service in recent years.  The funeral consumer has changed; it’s all about getting the most while paying the least.  Couple this with industry challenges; a dire shortage of labor and a steady decline of qualified candidates seeking entry into the field, and the situation grows grimmer.  The challenges we face on both the consumer and labor fronts are not readily solvable but there are steps we can take to mitigate the impact. Among them, employing a cooperative and combined approach amongst funeral homes and working together to rebrand the industry by setting new norms and standards. On the consumer front, we can attribute this latitudinal shift behavior to the post-Covid societal trends of the world we live in.  Everything […]
June 27, 2024

Ask the Owners: This is Not a Dress Rehearsal! You Are Meant for More!

Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Why Momentum Matters: Transforming Your Funeral Home from Stagnation to Success and Making a Lasting Impact As the saying goes, a picture paints a thousand words, and the best way to illustrate a point is by telling a story.  I would like to tell you the story of two different funeral home businesses.  I cannot think of a more engaging way to stress the importance of your business having momentum than painting the picture representing the difference between two different business models – one that has it and pursues keeping it and one that doesn’t care.  In this article I am going to tell you exactly why your business must have momentum for you to realize success. I am opening up my vault of experience and will be sharing […]
May 29, 2024

Ask the Owners: Reviving a Noble Profession

A Crisis of Misunderstood Purpose: Why Funeral Homes Must Innovate to be Relevant and Attract Talent Written by Diann Anderson, formerly of Anderson Funeral & Cremation Services Is Your Website’s “About US” Tab Serving a Purpose? The funeral profession and most funeral home businesses are steeped in a rich history. If you take the time to click on the “About Us” tab on most funeral home websites, you will be able to read all about the history of that funeral home business. What you will be told is who started the business and how it has been handed over to the succeeding generations or how the business progressed with adding to the facilities and purchasing other funeral homes. You will read of the longevity of the business, conveying the message of stability; however, a history lesson doesn’t tell a potential […]
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