Ask the Owner

In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss the importance of funeral home owners and cemetery operators having a strong understanding of what their consumers wants and needs are: Ask the Owners: Rethinking Consumer Needs in the Funeral Profession As we continue to look at Strategic Evolution it’s my hope that there will be something you read that will ignite or reignite within you a desire to challenge or go beyond the established norms, traditions, or practices within the funeral profession.   As I mentioned in last month’s article “Developing a Mission of Legacy” we are going to start thinking about the importance of understanding your customer’s needs and challenges. Let’s begin with a critical issue-the gap in what the funeral profession offers. Challenging Consumer Desires Henry Ford’s famous […]

In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss strategies funeral home owners and cemetery operators must take in order to create a lasting impact and legacy: Forging a Lasting Impact: Crafting Your Enduring Legacy Through Your Mission “I don’t know if we each have a destiny, or if we’re all just floatin’ around accidental-like on a breeze, but I, I think maybe it’s both. Maybe both is happenin’ at the same time.” Forest Gump It started very subtly, the first sign happened when I visited my hairdresser, and she asked me if I wanted to put a few highlights in my hair to help cover the gray hair that was starting to grow instead of my natural color.  And it continued; one day I noticed when I tried to […]

The Strategic Evolution Blueprint for Funeral Home Owners In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss strategies funeral home owners and cemetery operators must take in order to elevate their businesses: Embarking on Strategic Evolution We are continuing in our series of articles; we hope that last month’s insights prompted you to have meaningful reflection.   We laid the groundwork, urging you, as a business owner, to embrace the transformative journey of strategic evolution. We explored the historical backdrop of our profession, the pitfalls of resisting change, and current funeral industry trends. Introducing the concept of Purpose Beyond Profit, we encouraged you to ponder the profound impact of your work. In this installment, we delve deeper into Strategic Evolution, emphasizing its pivotal role for your company. We’ll also underscore the […]

In our next installment of Ask the Owners, Stephen and Diann Anderson, formerly of Anderson Funeral & Cremation Services discuss the changes taking place within the funeral and cemetery profession and provide firsthand insights on how to adapt and evolve to meet these changes: Dear Friends, It’s been a month since we last connected, and we’ve been on a reflective journey. We’ve found ourselves pondering the true impact of the Funeral Profession not just for those who have chosen the calling to own a funeral home or to be a Funeral Director, but also for the families and communities we serve. We’ve asked ourselves a question that might resonate with you: Have you ever felt like your “Give a Damn” spirit has broken?  If so, let’s embark on a transformative journey together, one that will help us better serve those […]