Market Research

“Funeral homes adjust to virtual demand” was the top story in the Daily Independent on June 15th, highlighting key findings in Foresight’s groundbreaking study created to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during, and after the Covid-19 pandemic. Chris Caraveo, a reporter for the Daily Independent, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to review the key findings of our Funeral and Cemetery Consumer Behavior Study. Daily Independent refers to the new fact that 75% of consumers want pricing online — a practice virtually unheard of in the funeral home industry prior to the Covid-19 pandemic — and many consumers will not do business with providers who do not deliver transparency. “The resulting business implications the study points to are colossal — especially for a sector largely unchanged […]

The 2020 Funeral and Cemetery Consumer Behavior Study that the Foresight Companies recently completed made it very clear that consumers want price information online. In fact, over half of them said that they would not do business with a funeral home that did not clearly show their pricing on their website. That is a huge statistic–the potential of half of your consumers choosing a competitor simply because you are not being transparent with your pricing. This should not surprise anyone We are all used to shopping online. Can you imagine Amazon without prices and having to call to get a price on an item before you bought it?  Of course not. You would not tolerate that and increasingly, consumers are saying they will not tolerate that with funeral service either. There are two common pushbacks from funeral homes when we […]

On June 4th, we were honored and pleased to share with you, The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study: Insights & Key Findings Webinar. We hope that the information presented was insightful and eye-opening for you and your business especially during these uncertain and trying times. We are happy to share with you some content we feel will be most useful as we learn to adapt our business operations to the new normal. Watch the recording of the webinar now to learn about our study! The COVID-19 Pandemic has presented us all with unparalleled challenges we never expected. We here are at The Foresight Companies want to be your resource for all things related to managing your business operations.   All of us here at Foresight want you to know that we are moving forward, together. Rely on us […]

The COVID-19 pandemic has forever impacted consumer attitudes and behaviors in three key areas of the funeral and cemetery business including the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. The video below from ABC 13 Houston gives more insight into our Consumer Behavior Study on the Funeral & Cemetery profession during the COVID-19 pandemic. (This video was reshared with permission from ABC 13 Houston)

REGISTER TODAY FOR OUR LIVE WEBINAR Thursday, June 4, 202010:00 AM (Arizona/PDT) / 1:00 PM EDT (One Hour) The pandemic has significantly altered consumer attitudes and behaviors in three key areas of the funeral and cemetery business – the buying and shopping process, the necessity of physical presence to support loved ones in their time of need, and the influence of technology on both. These new attitudes and behaviors will change the way funeral and cemetery professionals conduct and grow their business. Don’t be left behind!This according to The Foresight Companies 2020 Funeral and Cemetery Consumer Behavior Study. The pandemic has necessitated consumer use of technology to adapt their behaviors to a business steeped in tradition, and the survey makes clear that these behavior changes are here to stay. For example, 75% of consumers now want pricing online – a practice virtually unheard of today, and […]