“Funeral homes adjust to virtual demand” was the top story in the Daily Independent on June 15th, highlighting key findings in Foresight’s groundbreaking study created to understand consumer attitudes, perceptions and behaviors about the funeral and cemetery industry prior to, during, and after the Covid-19 pandemic.
Chris Caraveo, a reporter for the Daily Independent, recently interviewed Chris Cruger, Chief Operating Officer of the Foresight Companies, to review the key findings of our Funeral and Cemetery Consumer Behavior Study.
Daily Independent refers to the new fact that 75% of consumers want pricing online — a practice virtually unheard of in the funeral home industry prior to the Covid-19 pandemic — and many consumers will not do business with providers who do not deliver transparency.
“The resulting business implications the study points to are colossal — especially for a sector largely unchanged for decades,” stated Chris Cruger to Caraveo. “How owners staff their business, how they use their physical space, their investment in technology — these core operations have shifted in the last 60 days. We are not implying that the funeral business will now be entirely virtual; however, the study clearly indicates that the pandemic has forever changed how consumers plan for, buy, and participate in funerals. And those businesses that adapt quickly will win the day.”
Our consumer behavior study was the result of a revolutionary survey conducted on May 1st and 2nd that polled 2,548 respondents from around the country, concentrating on a random sample of men and women age 45+ with an annual personal income of more than $35,000.
If you have any questions as to how to adjust your business operations because of the pandemic, please do not hesitate to give one of us a call at 1-800-426-0165. Our team is here to help you make the best decisions for your business.